I recently spoke with Craig Harper on the You Project Podcast about coolness, humor, and consumer psychology. If you're interested, listen on Spotify (https://t.co/ednZ4v7XoS) or Apple (https://t.co/MPD7Ip2oCh)
Everyone likes to laugh, but humor is not the key to advancing in the workplace. @PeterMcGraw, Adam Barsky, and I explain why here: https://t.co/tVNYCzLJCB
Coolness isn’t just a vibe—it’s measurable and surprisingly consistent across cultures. I spoke with @USATODAY's The Excerpt about our global study on the 6 traits that cool people share: https://t.co/EDj6J2GFXG
Professor Caleb Warren breaks down his worldwide research on what defines coolness, how it varies across cultures, and why it matters more than you think. https://t.co/IM14drfvPc
What makes someone cool? Do the characteristics of cool people differ across cultures? My co-authors and I attempted to answer these questions by running experiments in 12 countries. Surprisingly, we find that cool people have the same six characteristics in every country. [1/4]
We found a similar pattern in Australia, Chile, China, Germany, India, Mexico, Nigeria, Spain, South Africa, South Korea, Turkey, and the United States. The characteristics associated with cool people also did not depend on the gender, age, or education of the respondent.
Our research reveals that cool has crystalized on a similar meaning around the globe and suggests why people want to be cool: coolness offers an alternative route to status for those who innovate, create, and help spread positive cultural change. [4/4]
Why aren't articles accepted at marketing journals? I've reviewed 300 papers and noticed four problems that most frequently lead to a submission being rejected. I write about what they are and how to fix them here: https://t.co/hsb28XJjpB
Is humor the secret to being happy? Probably not, but it's a good sign that you're having fun. I recently joined the Happiness Science Labs for a longer conversation about this: https://t.co/DszCVGy2kU
I had an enjoyable conversation unhumorously trying to explain the anatomy of the funny muscle while hosts Chris and @MikeLukas4 effortlessly flexed: https://t.co/uotR6Y9Eiv
Excellent article discussing one of my favorite research papers, which explains why we watch Sharknado, listen to Rebecca Black, wear ugly sweaters, and otherwise choose things that are so bad they're good: https://t.co/Jm0rBHpyzX
What's your favorite song by @taylorswift13? In honor of her new album, my six-year-old daughter and I write about the songs that we love most from her early work in our new post: https://t.co/nlZKeS6yUn