Caliber

Caliber is a stakeholder intelligence company. We provide global businesses with actionable intelligence on brand and reputation.

[Caliber @CaliberCPH]

France's most Trusted & Liked companies in 2026 are in! 🇫🇷🎉

1⃣@Michelin
2⃣#Legrand
3⃣@Airbus
4⃣@SAFRAN
5⃣@LOrealGroupe

Full ranking: https://t.co/hgTmGHdFMl

#France #CAC40 #TrustAndLikeScore

[Caliber @CaliberCPH]

Germany's most Trusted & Liked companies in 2026 are in! 🇩🇪🎉

Here are the TOP 5 👇

1⃣@Siemens
2⃣@Fresenius Medical Care
3⃣@Siemens_Energy
4⃣@SiemensHealth
5⃣@adidas

Full ranking: https://t.co/56rlnbbQPv

#Germany #DAX40 #TrustAndLikeScore

[Caliber @CaliberCPH]

🇨🇭 Congratulations to Switzerland's Top 5 Most Trusted & Liked Companies in 2026 🏆

1️⃣ @Logitech — TLS 75 (+4)
2️⃣ @Geberit — TLS 74 (+4)
3️⃣ @Swisscom — TLS 74 (+3)
4️⃣ @Zurich — TLS 73 (+6)
5️⃣ @SwissRe — TLS 72 (+4)

Full ranking → https://t.co/KD0ld6J9rs

[Caliber @CaliberCPH]

Congrats to Sweden's most Trusted & Liked companies of 2026! 🇸🇪🏆

🥇 @SKFgroup — 66
🥈 @essity — 65
🥉 @Saab — 64
4️⃣ @volvocars — 64
5️⃣ #InvestorAB — 64

Download the full OMX S30 ranking: https://t.co/Boa7iNqPYp

[Caliber @CaliberCPH]

🇩🇰 Which brands in Denmark are Trusted & Liked the most in 2026? According to our 2026 rankings it's:

🥇 @novonordisk
🥈 @Coloplast
🥉 @Vestas
4️⃣ #RoyalUnibrew
5️⃣ @CarlsbergGroup

Full ranking: https://t.co/ChenHDYuSR

[Caliber @CaliberCPH]

@Costco , @thehomedepot , and @UPS top this year’s U.S. Fortune 30 reputation ranking from Caliber.

Our latest ranking is based on more than 30,000 evaluations of the largest and most visible #Fortune500 companies in the U.S.

https://t.co/aeAOGTubM2

[Caliber @CaliberCPH]

🤖 Being well-known ≠ being well-trusted. Our research shows:

💥 Big tech like @OpenAI & @GoogleAI dominate awareness — but face a trust penalty.
⚡ Smaller #AI firms like @cohere and @AnthropicAI earn higher trust… yet remain unknown.

Learn more🔗 https://t.co/xoruqzsdir

[Caliber @CaliberCPH]

🇫🇷 France’s 2025 Employer Attractiveness results are in — and it’s a big year for aerospace, engineering & industry.

Top 5 in the CAC40 include @SAFRAN , @airliquidegroup (+20pts), @Dassault3DS, @saintgobain (+13pts), and @Airbus.

https://t.co/FlbTWsPIK9

[Caliber @CaliberCPH]

🇬🇧 The UK results are in! We ranked the 30 largest & most visible FTSE 100 companies by Employer Attractiveness in 2025.

Top 5:

1️⃣ @RollsRoyce: 44%
2️⃣ @ABF_UK: 42% (+7pp)
3️⃣ @StanChart: 38%
4️⃣ @BAESystemsplc: 37
5️⃣ @GSK: 34%

See the full ranking: https://t.co/g3QCuDFUKQ

[Caliber @CaliberCPH]

The people have spoken and these are the TOP 5 Most Attractive Employers in Switzerland's SMI20 Index in 2025 🏆

Congratulations to @partnersgroup , #Alcon, @SonovaGroup, @Givaudan and @Kuehne_Nagel 👏

https://t.co/jIpHt5CURn

[Caliber @CaliberCPH]

Trust is the new battleground — and China is winning. U.S. stakeholders now rate Chinese EV makers higher than @Ford, @GM , and even @Tesla . What changed?

👉 Get full findings in our latest Automotive reputation report: https://t.co/enYl4AHfHw

[Caliber @CaliberCPH]

Ahead of @Tesla's #earnings call today, Caliber’s data shows that only 27% of US consumers would consider purchasing a #Tesla today, compared to 46% in January 2022.

Read @lorakolodny 's piece in @CNBC for the latest: https://t.co/ovLiJwHAOg

[Caliber @CaliberCPH]

Here's a striking development of @Tesla's reputation in the US. In 2022, its TLS was 65. Today, it’s 47. Learn more in our latest report on the #Automotive Sector's Reputation: https://t.co/enYl4AHfHw

[Caliber @CaliberCPH]

Caliber Twitter: Elon Musk’s role in politics is not only affecting @Tesla sales, but also damaging its #brandreputation. @KaraCarlson2 references our data—which shows a 13 point decrease in Tesla’s TLS since 2022—in @business, check it out here: https://t.co/kNknM8rrxq

[Caliber @CaliberCPH]

Our research shows that Congress & the White House are among the least-trusted American institutions—yet they’re still more trusted than large corporations. Caliber CEO wrote about the U.S. #trust void & how orgs can stay credible for @MediaPost: https://t.co/X8bfVagToq

[Caliber @CaliberCPH]

In an era of heightened social and #political awareness, companies are often expected to weigh in on critical societal issues. Here, four current or former #CCOs explain how they approach this nuanced responsibility.

https://t.co/ltflts8rCN

[Caliber @CaliberCPH]

We surveyed people in Brazil, China, France, Germany, Japan, the UK and the US, and here are the companies scoring high in Trust & Like Score (Caliber's chief metric for measuring brand reputation strength) ⤵

@Nestle @Kelloggs @GeneralMills @TysonFoods @KraftHeinzCo @Danone

[Caliber @CaliberCPH]

Our proposed method of choosing a winner in the so-called cola wars is to compare their scores across our standard batch of #brand and #reputation attributes. And there’s only one winner. 🔥

https://t.co/RI5jJgmr8I

[Caliber @CaliberCPH]

@AOC Dwayne "The Rock" might be the best shot at this point, at least according to the thousands of Americans we surveyed in the last couple of months.

[Caliber @CaliberCPH]

Could  Dwayne "The Rock" unite the nation? 🇺🇸

As election season approaches we asked #Americans which celebrities they would vote for, if they were to run for the Oval Office.

"The Rock" topped the charts with widespread support, especially among #Independents. 💪

@TheRock