Calico Content

Human-friendly, search optimized content for a variety of topics. Blogs, articles, eBooks, newsletters, transcription + more!

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Yet another great real life example to tie in #a11y principles. https://t.co/Av7QFvz547

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Home from an awesome @WordCampJax got as far as the couch before settling down from happy exhaustion. Delta and Indy already yelling at me.

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Woo! Just finished my SEO talk at WordCamp Jacksonville. Here are the slides. Thanks to all who came & asked Q's! https://t.co/J3xL36y8wg

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You know the tacos are good when there's a pool of meat grease left on your plate. #WCJAX 🌮

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Taking a break from sessions to hang in the Happiness Bar. Come at me with your content marketing questions! #WCJAX

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Know if you're an entrepreneur, a manager, or a technician - it's ok to not be al 3, know where you need help. #WCJAX @owendesign

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If you're uncomfortable talking to clients about $ you don't value your own services. Know that what you offer is worth more than you charge

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1st time meeting client if you go with the intent to sell you're doing it wrong - go in with the intent to help. #WCJAX

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Diff between doing a job and running a biz for SBOs - if you just do the job the work stops if you do, if you run the biz work can still go

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It's ok to say no. Client isn't always right unless you NEED their money. If you're in that position you need to run a leaner biz. #WCJAX

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I can already tell @owendesign is a good speaker. Slideshow malfunctions, doesn't skip a beat. #WCJAX

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Now @owendesign will teach us how to grow a business that lasts. #WCJAX

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Thanks to @boldcitypops for the delicious afternoon treat! Enough sugar to wake up after BBQ lunch but natural so I don't feel bad #WCJAX

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Now @getcodesmart is talking Long Term Support. #WCJAX

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Send appropriate reciprocation: don't send a $10 gift card for a $5k lead - don't send a steakhouse gift cert to a vegan. #WCJAX

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“There's a lot of competition, but there's not a lot of GOOD competition “ - encourage others to grow better with you. #WCJAX

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Poaching opportunities from referrers for things you both do is worst. If you're doing A&B and the referrer does B&C, don't offer client B.

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Don't compete with the referrer & if the lead isn't a good fit, pass the referral karma along. Never flush a referral down the drain. #wcjax

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Thank/compensate your referral partners: lunch, gift cards, recognition, reciprocate. #WCJAX

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Find your value to others and use their pain points to solve their problems and build a good rapport. @weirapril #WCJAX