Josh Christopher broke out The Kobe Two for ASU’s media day.
Kobe’s last Adidas signature shoe to release from the 01-02 season.
That’s tough @Jaygup23 👀
While I may be the first woman in this office, I will not be the last—because every little girl watching tonight sees that this is a country of possibilities.
Jeremy Lin has launched his first signature shoe in Asia, the Xtep JLin One.
As a sneaker free agent last year, Lin became the only basketball endorser for Chinese brand Xtep Sports to help launch its basketball category.
BBB’s run as a footwear brand is over, with both LaMelo & Zo moving on.
However, I still love the concept of Ownership vs Endorsement and always thought the vision was there.
Execution just didn’t hit, but BBB will be an all-time case study.
PUMA’s Director of Brand Adam Petrick on signing LaMelo Ball:
“We are thrilled to add him to our roster of talented athletes and at just 19 years old, we can’t wait to see his impact on the broader culture surrounding basketball.”
A LaMelo x Puma tee & hoodie will drop on 11/18
LaMelo on signing with PUMA:
“I personally chose a different path to achieve my success because that defines who I am. I know some people think I am mysterious or ‘not from here,’ and I might have to agree. I am someone who likes to be different & consider myself to be 1 of 1.”
Reminder: Dwight Howard passed on 6-figure sneaker deal offers before the Dunk Contest in February because he wanted to continue wearing Kobes.
He’s expected to start tonight in the #NBAFinals in the Kobe 5, the shoe worn by Bryant during the Lakers’ last championship in 2010.
In his NASCAR statement, Michael Jordan referenced the “recent commitment and donations I have made to combat systemic racism” — which is a $100 Million joint pledge with Jordan Brand.
MJ is personally contributing $50 Million:
https://t.co/slrUE19ubP
Sources: Jimmy Butler’s “Big Face Coffee” clothing is made by Lululemon.
Butler has been wearing their apparel throughout the NBA restart and is closing in on a unique long-term partnership to become arguably the biggest face of the athletic brand.