Calum White

Founder & CEO, White & Co. Real Estate | Building millionaires and multi-million-dollar businesses | I show you how to sell, scale and succeed more

[Alex Hormozi @AlexHormozi]

Friendly reminder that no one gives a fuck if you fail because when was the last time you gave a fuck if someone else failed? You have you even thought about anyone else's goals today.

We only fear failure because we think we are more important than we are.

[Calum White @calumwhiteceo]

The way you move at the start of Q4 will either set you up for success or failure for the next year, let alone the next 3 months.

You either work now or pay for it later.

[Calum White @calumwhiteceo]

Queue out the door on our leasing floor this morning. Brokers lining up to hand in deal files on the last day of the month, pushing for AED 5M on the board!!!

Leasing gets overlooked in this industry. Not in our building.

Let's go Q4!🫡

[Calum White @calumwhiteceo]

Boring and rich beats novel and broke.
Shiny object syndrome is the most expensive disease in real estate.

New portal, new niche, new strategy every month and a pipeline dying quietly in the background.

Exhaust the basics before you chase the new.

[Calum White @calumwhiteceo]

Sometimes you have to stop being scared and just go for it. Either it’ll work out or it won’t.

That’s life.

[Calum White @calumwhiteceo]

To-do lists are wasting your time.
Stop writing them if you want to make money.

Does your Monday plan have actual names on it, people you'll speak to today?

Tasks feel productive. Names make money.

[Calum White @calumwhiteceo]

To-do lists are wasting your time.
Stop writing them if you want to make money.

Does your Monday plan have actual names on it, e.g., people you'll speak to today?

Tasks feel productive. Names make money.🫡

[Stijn Noorman @stijnnoorman]

Relax.

99% will quit.

You don't need to beat everybody.

You just need to stay consistent for long enough.

[Alex Hormozi @AlexHormozi]

You can make speed the "one value to rule them all" to win.

If you solve for speed you automatically solve for:

Talent: dumb people slow
Truth: lies take u wrong way
Quality: bad shit slows brand
Work ethic: get more done faster
Focus: fewer is faster
Ownership: long term

[Calum White @calumwhiteceo]

@morganjingram Strong mindsets sell more.

[Morgan J Ingram @morganjingram]

Sales is more of a mental game than anything else. Prepare accordingly.

[Calum White @calumwhiteceo]

Solve one problem and solve it well.

[Kay @Dwriteway]

Entrepreneurship just means Problem solving on repeat.

[Calum White @calumwhiteceo]

@LeilaHormozi Action is the difference between knowing you should do something and actually doing it. 🫡

[Leila Hormozi @LeilaHormozi]

Overthinking has killed more success than failure.

I’ve seen the smartest people overthink their way into procrastination, and some of the dumbest people reach insane success by acting quickly.

Intelligence is nothing without action.

[Calum White @calumwhiteceo]

In 5 years, White & Co has done over half the annual revenue of some of the most well-known businesses globally.

Yet, most people outside of the Dubai real estate industry have never heard of us.
That's about to change.

[Calum White @calumwhiteceo]

Most brokers send one message, get no reply and give up for months.

The broker who follows up the most usually wins the deal.

The wild part? How little competition there is past the second attempt.

Follow-ups are the 'secret' to sales.
You just need to do more of them.

[Calum White @calumwhiteceo]

Stop judging your days by what you close. Start judging them by what you attempt.

Control the inputs, the outputs take care of themselves.

[Calum White @calumwhiteceo]

You learn by doing.

[Alex Hormozi @AlexHormozi]

The best content to consume to learn entrepreneurship is reality.

You’ll learn more from your first 100 cold calls than you will from reading every sales book in the world.

[Alex Hormozi @AlexHormozi]

The best content to consume to learn entrepreneurship is reality.

You’ll learn more from your first 100 cold calls than you will from reading every sales book in the world.

[Jacky @imbktan]

After years of talking to founders and non-founders, I've become convinced: Entrepreneurship isn't really taught. It's something you're born with.

You can teach someone sales, marketing, hiring, finance.

But that irrational urge to build, win, take risks, and keep going when everything sucks?

You either have it or you don't.