Every young person deserves access to sport and opportunity.
That’s why we’re investing £10 million with the @NBA to grow basketball across the UK, breaking down barriers and inspiring the next generation of sporting heroes.
Europe, get ready! ✈️🌍
The NBA will host SIX regular-season games in Europe over the next three years, with games to come in Berlin and London (2026), Manchester and Paris (2027) and Berlin and Paris (2028).
🗞️ https://t.co/4NoauGQOj7
London Marathon? Completed it, mate. Just 👀
Sunday was an unforgettable day for so many reasons — from pushing through the heat and an ankle that just wouldn’t behave, to being lifted every step by the most incredible crowds throughout London.
One and done… or maybe not. 👀
With more than 718 million views across all platforms, the NBA Paris Games presented by Tissot were the most-viewed NBA Global Games EVER 😮
A monumental team effort on the ground, at home and around the world helped make this happen 💪
Shout out once again to the whole squad!
The NBA Paris Games 2025 presented by Tissot set multiple records across television viewership and digital and social media engagement:
▪️ Most-viewed NBA Global Games ever on social media, generating more than 718M views across all platforms.
▪️ Most-watched NBA games ever on television in France (both games aired live on beIN SPORTS and Canal+). NBA League Pass viewership was up 29% in France vs. last year’s Paris Game.
Le #NBAXmas day 2024 a été le plus visionné en France sur le NBA League Pass 📺🎄
Le match Knicks - Spurs fut le plus suivi cette saison 🍿
Enfin, pour son premier Chistmas Day, Victor Wembanyama a réalisé une perf XXL avec 42 PTS, 18 REB, 4 AST, 4 BLK et 6 paniers à 3PTS 👽
Delighted to share that I’m starting a new position as Manager - Content Producer at National Basketball Association (NBA)!
Excited for the next chapter as we continue to drive growth across our key markets in Europe and the Middle East 🏀🤳