@NicolettiMatt@KatColeATL Thank you, @NicolettiMatt! I am certain there is a slight bias there, but @KatColeATL, I would be delighted to chat with your team, share ideas, and see whether I am a great fit to support Athletic Greens.
As Jeff Bezos famously said: “Your brand is what other people say about you when you’re not in the room.”
And, when it comes to business, what people are saying matters.
#marketingcommunication#luxurycopywriting
We all have 24 hours in a day, but everyone experiences time differently.
It's important to keep this in mind when curating marketing messaging, because your luxury copywriting can help to make the passage of time pleasurable, rather than exasperating.
#marketing#copywriting
When you are crafting copywriting targeting high-end clientele, remember that time is the ultimate luxury.
Avoid the fluff, remove the unnecessary, and communicate in a manner that shows respect for the ultimate luxury—time.
#marketing#copywriting#luxury
What if there was a quick and easy way to stay ahead of the latest trends in luxury marketing communications, without spending hours of time researching industry news, marketing tips, and best practices?
Now there is.
https://t.co/uuq99CB1B3
#luxurycopywriting#luxurymarketing
Happening next week—and you are invited to join me!
My dear friend and visual branding expert, Kaleigh Wiese, is hosting a 5-Day "Website Polish" Event, designed to support you in revitalizing your website.
Visit https://t.co/CdMXt4IK0V to learn more.
It is no longer enough to rest on old laurels and operate and market your luxury brand the way you did before the pandemic.
Luxury brands must adapt to remain relevant.
As Luxe Digital phrased it:
Relevancy has become the new legacy.
What does your legacy look like?
This question that must be addressed in order for high-end clientele to want to do business with you.
So, it seemed to be the perfect opening video for my Introductory Video Series!
Click below to watch the 5 minute training now:
https://t.co/1C16QU1QUS
A new normal must be found and the luxury industry is no exception.
If you explore the necessities of luxury communications and marketing in today’s digital world, where do you need to refine your messaging and strategy to ensure you position your brand for a successful future?
Is the 'Generality Factor' limiting your business?
As Bonnie Gillespie wisely said: “When you try to be everything to everyone, you accomplish being nothing to anyone.”
Take the time to get to know who your real, die-hard clientele are, and then focus entirely on them.
I like my cappuccino the same way I like business branding & copywriting—sizzling hot and irresistible, with the promise of longevity.
So, in my latest blog post, I share the top 3 components to consider in creating & maintaining a luxury brand identity: https://t.co/eHSyK8MlkN
What if you could access quick training videos, jam-packed with handy copywriting and luxury brand business tips completely FREE every week? Now you can!
Hop on over to https://t.co/yGJK2YNB6V and sign up for my newsletter to get the videos delivered directly to your inbox.
There is an undeniable, unspoken excitement in the air.
Can you feel it?
As the Blaine Hogan saying goes:
"Look at the blank pages before you with courage.
Now fill them with beauty."
🥂
Camilla
There’s something you should probably know about me...
I have a slight obsession with beautiful fountains. 😍
There was always something so tranquil and alluring about them.
#Provence#tranquil#luxurytravel
Remember those days when you could take a leisurely stroll down a neighborhood street without constantly checking to see if you’re 6 feet away from passers by?!
So often what we intend to communicate isn’t received in the way we hope. The result? Crickets.
The problem rarely has to do with the actual product or service being offered, just the way it’s being presented.
4 reasons I believe in curated copywriting:
1. Resonates with the clientele you are trying to attract
2. Communicates in a way that aligns with your brand
3. Clearly showcases the value of your offerings
4. invites the sale, or your preferred next step
https://t.co/ITVWEHqzbL