Campaign Edge

Full service advertising agency. We promise never to use the terms 'authentic' or 'start a conversation'. Ever.

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Our campaign for the VAU launched while they were negotiating their enterprise bargaining agreement, in which a major sticking point was the amount of extra overtime paramedics have to do. The campaign’s purpose was to remind the community that ambos deserve to have a life too.

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We helped the Fire Brigade Employees Union (FBEU) raise awareness about the injustice faced by NSW Firefighters who are covered for some cancers but not others, under an outdated set of laws.

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We helped the Health Services Union (HSU) launch a campaign fighting for 12 days of paid leave for reproductive health issues. With no paid ads, the campaign has already achieved over 900 petition sign-ups, and 2.2K site visits on launch day.

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Our campaign for the CPSU Vic was influential in stopping the Victorian Gov’s proposed sell-off of Births, Deaths and Marriages. We made the sale would mean people’s information ending up in the hands of a private company, from where it would likely be sold to the highest bidder.

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The Planning Institute of Australia wanted to inspire young Australians to become urban planners. Our dynamic animations, personality quiz, and website showcased why urban planning ticks all the boxes as a career choice – it's exciting, impactful, and rewarding.

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Our campaign for the Inner West Council dramatised how using FOGO is one of the best things a person can do to combat climate change.

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NSW’s nurses and midwives are the lowest paid in Australia. Our campaign put pressure on the NSW Government to give them a pay rise that keeps up with cost of living and pay in other states.

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The Gruen brief was to make a convincing case that pets need cosmetic surgery. Our philosophy was simple - just because a pet’s love is unconditional, doesn't mean yours has to be…

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Riffing on the inherent negativity of the word change in ‘climate’, our ad for the Climate Council's 10-year anniversary sought to show that change can also be a good thing.

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The story of someone dying of cancer was a simple and powerful way to drive support for the CFMEU’s campaign to stop the use of engineered stone, resulting in a nationwide ban from July 2024.

[Campaign Edge @campaign_edge]

Our collaboration with Avondale University showcases how a well-crafted digital strategy, informed by a deep understanding of the business goals and the target audience, can yield outstanding results.

[Campaign Edge @campaign_edge]

Our campaign for Dementia Australia used the visual analogy of a spotlight to show how a dementia diagnosis isn't as scary as you might think.

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To promote ANU as the best place to study a wide range of languages we used a strong visual idea that allowed us to showcase languages and visually connect them to ANU.

[Campaign Edge @campaign_edge]

In our latest AMAZE campaign, we showed both autistic people and the people they work for - and let them tell their own stories, as a way to reduce hiring bias against autistic people.

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Our latest Fred Hollows Foundation ad again used Australian music as a brand asset to keep the saliency of the brand fresh and relevant for younger audiences.

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Our campaign for the MEU used a visual mnemonic to show why labour hire loopholes should be closed. And, good news, the parliament passed legislation doing just that earlier this month!

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Our FBEU NSW election campaign used new information to engage the audience - synthetic materials in today’s homes burn faster - to highlight the dangers of another term of the Liberal Government.

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Our campaign for Carroll & O’Dea used comedy to highlight that everyone seems to have an opinion on which lawyer you should choose, and they may not be the best people to listen to!

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Hold on for deer life, it’s time for our Campaign-mas Countdown, and snow forth and snow forth. Here’s the first. Our ad for the CFMEU uses a juxtaposition of an office cleaner unable to afford her rent to highlight the injustice of Australia's housing problem and a solution

[Campaign Edge @campaign_edge]

Check out our new campaign for Caroll & O'Dea Lawyers

https://t.co/P35qeF2dON