Brian Campbell

CoFounder @ Native Labs. Tweets about advertising and dtc

[Brian Campbell @campbell_brian_]

@SchroedsBiz @HelloTidalwave Love this 🔥🔥

[Brian Campbell @campbell_brian_]

Hear me out: when you see someone recognizable in an ad you lean in. Now layer that with street interviews? Instant credibility and curiosity. Same Daniel Mac car interview psychology. But imagine someone recognizable and brand-relevant getting stopped and reacting to your product on the spot

[Brian Campbell @campbell_brian_]

@joshsuggss @RyanSerhant Street interviews that feature influencers/celebs would be a neat service

[Brian Campbell @campbell_brian_]

@Hashir_Shaikh_ @johnhickey1970 My fault. Same brief we had our now designer make a while back as we were looking for more design support. Very similar. Hashir did good work on these. Dm’ing you

[Brian Campbell @campbell_brian_]

@Hashir_Shaikh_ Created by your designers does not mean they are your clients. Maybe our two agencies have had designer overlap, but you should know which ads on your website aren’t yours/clients your agency works with

[Brian Campbell @campbell_brian_]

@johnhickey1970 If he’s that good he should refresh the statics on his website bc we made multiple of them

[Brian Campbell @campbell_brian_]

@orenmeetsworld Showing how your product is made in factory is best case. But theres still a ton of concepts brands can create from a warehouse/fulfillment center setting. Oats Overnight and Who Gives A Crap are cranking here (it’s prob their own warehouse but it doesnt have to be)

[Brian Campbell @campbell_brian_]

@dtcforbreakfast How would you self fulfill before putting in a moq? I think just refunding orders is the play vs dealing with potential negative reviews from ds. Curious what baseline #’s you’re looking at before being comfortable placing order!

[Brian Campbell @campbell_brian_]

Launched ads a few weeks ago for the new brand.

First $1k day. Time to increase budgets.

Native Labs creative only, of course.

[Brian Campbell @campbell_brian_]

More brands are asking to feature experts in creative - nutritionists, sleep scientists, veterinarians, etc. This feels like the next thing to build out.

[Brian Campbell @campbell_brian_]

We have officially entered sweepstakes car giveaway season

[Brian Campbell @campbell_brian_]

Fly out top 5-10 customers. Put them up. Meet the team in office. Get feedback on upcoming launches. Send home w a ton of product. Document the whole thing.

Best I’ve seen is founders calling their top customers and everyone lost it

Anyone actually doing something unique here?

[Brian Campbell @campbell_brian_]

@sufianszn I want to know who the guy is that sold it to him for the $12m

[Brian Campbell @campbell_brian_]

9 hours of podcast ads today 😛

[Brian Campbell @campbell_brian_]

@jacob_posel @stryvefoods

[Brian Campbell @campbell_brian_]

@ecomadflipper This is what they want you thinking about

[Brian Campbell @campbell_brian_]

@rayjbjang Are the users who made the videos marketers? 🙂

[Brian Campbell @campbell_brian_]

@PhilKiel Respect 👊🏻