We’re excited to announce the opening of Bayer Co.Lab Cambridge—a life science incubator specifically designed to support cutting-edge cell and gene therapy (CGT) entrepreneurs in #Cambridge, MA. https://t.co/SPccsWVfAB
#TeamBayer#CellTherapy#GeneTherapy#Boston#BayerCoLab
The great work of my team @BayerUS@BayerPharma featured in MM+M today. Over the past 2.5 years we've successfully built the talent and the technology to run digital media in-house at scale. To my knowledge we are still the first and only pharma to do it! #teambayer
Has media in-housing found a home in pharma? Years after Bayer made the move, questions persist around the perception and value of media in-sourcing: https://t.co/AW8g13btbf #Pharma#Media
The opening of our new Research & Innovation Center in Boston-Cambridge marks an important milestone for Bayer as we expand our footprint at one of the world’s most innovative areas for research & development. Learn more about our work in Kendall Square. https://t.co/UMYykb4cU9
Today is the day! Please join us in wishing the best of luck to our amazing team @targetcancer in the #BostonMarathon, and thanking them for raising over $41k to date for #rarecancer research and patient support!
👏The IT department shouldn’t be an island. Setting it up as one is exactly what will prevent companies from being innovative. https://t.co/4cpE9LHgmk via @WSJ
We're on a journey to build differentiated in-house digital capabilities here @BayerPharma. Nice piece by @FiercePharma on the media side of our transformation: Bayer pharma goes all-in for digital media buying, moving external operations in-house https://t.co/8tRWUO1tbu
For the life sciences industry, digital transformation is the new normal to unlock potential to provide better value. Listen to @guth_sebastian talk about @BayerPharma's choices during the pandemic that has guided their journey. Watch here: https://t.co/hkDxeHNBrj
Fantastic advice from the always entertaining & insightful @markritson, among others: Build Brilliant Brands: Advice from 22 of the world's leading marketers https://t.co/vwvC7kxvGL via @issuu
Why CRM is not a technology, it's not messaging, it's not email, it's not a database w all your user base; it's a mindset that believes a "consumer is always under warranty";
Its all of it and it's HARD.. when done right, it lead…https://t.co/Q2iKlB64EV https://t.co/tRoCHrBccv