Brian Cantwell

Digital evangelist in pharma | Mass Ave grad, wine & craft beer lover, Boston sports fan

[Brian Cantwell @cantwell]

AI Is Transforming The Future of Work In Medicine by @JohnNosta https://t.co/UAUM74EKKZ

[Bayer U.S. 🇺🇸 @BayerUS]

We’re excited to announce the opening of Bayer Co.Lab Cambridge—a life science incubator specifically designed to support cutting-edge cell and gene therapy (CGT) entrepreneurs in #Cambridge, MA. https://t.co/SPccsWVfAB

#TeamBayer #CellTherapy #GeneTherapy #Boston #BayerCoLab

[Brian Cantwell @cantwell]

The great work of my team @BayerUS @BayerPharma featured in MM+M today. Over the past 2.5 years we've successfully built the talent and the technology to run digital media in-house at scale. To my knowledge we are still the first and only pharma to do it! #teambayer

[MM+M @MMMnews]

Has media in-housing found a home in pharma? Years after Bayer made the move, questions persist around the perception and value of media in-sourcing: https://t.co/AW8g13btbf #Pharma #Media

[Brian Cantwell @cantwell]

Very exciting day when my company opens a new office in my hometown! 🥳 #teambayer #kendallsquare

[Bayer U.S. 🇺🇸 @BayerUS]

The opening of our new Research & Innovation Center in Boston-Cambridge marks an important milestone for Bayer as we expand our footprint at one of the world’s most innovative areas for research & development. Learn more about our work in Kendall Square. https://t.co/UMYykb4cU9

[Brian Cantwell @cantwell]

Pharma marketers are tuning in to audio's popularity, but there's still plenty of room to grow, experts say https://t.co/hKheQmxPMO

[Brian Cantwell @cantwell]

Insightful read 💡- A Prescription for the Customer-Centric Commercial Model in Pharma - Bain & Company https://t.co/4BS6IvW6Ib

[Harvard Business Review @HarvardBiz]

Think of digitalization as business model innovation rather than technology-related change. https://t.co/tcKYEnlv1i

[Brian Cantwell @cantwell]

I'll be speaking at #VeevaSummit2022 next week! Come join the discussion on achieving #content excellence for better customer engagement. #pharmaceuticals #biotechnology #digitaltransformation #teambayer https://t.co/kRy6y7E6T1

[Brian Cantwell @cantwell]

Go @NelsonAmbrogio! #teambayer

[TargetCancer Fdn @targetcancer]

Today is the day! Please join us in wishing the best of luck to our amazing team @targetcancer in the #BostonMarathon, and thanking them for raising over $41k to date for #rarecancer research and patient support!

[Brian Cantwell @cantwell]

Excited to share that my team has been recognized by @PM360online as a 2021 Innovator for our industry-first Digital Media In-housing Strategy. Fun news to end the year on! 🥳 #mediainhousing #teambayer #bayerproud #pm360innovator https://t.co/EYPNXNM3Tc

[Brian Cantwell @cantwell]

👏The IT department shouldn’t be an island. Setting it up as one is exactly what will prevent companies from being innovative. https://t.co/4cpE9LHgmk via @WSJ

[Brian Cantwell @cantwell]

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary #lucky13

[Brian Cantwell @cantwell]

We're on a journey to build differentiated in-house digital capabilities here @BayerPharma. Nice piece by @FiercePharma on the media side of our transformation: Bayer pharma goes all-in for digital media buying, moving external operations in-house https://t.co/8tRWUO1tbu

[Brian Cantwell @cantwell]

Good read on how pharma is preparing for the demise of the cookie, including some thoughts from my team!
Cookies and Crumbs https://t.co/qTbHcoS3z3

[Brian Cantwell @cantwell]

Excited to be racing faster than turtles 🐢🐢💨 #digitaltransformation #digitalpharma

[Indegene @indegeneinsight]

For the life sciences industry, digital transformation is the new normal to unlock potential to provide better value. Listen to @guth_sebastian talk about @BayerPharma's choices during the pandemic that has guided their journey. Watch here: https://t.co/hkDxeHNBrj

[Brian Cantwell @cantwell]

Fantastic advice from the always entertaining & insightful @markritson, among others: Build Brilliant Brands: Advice from 22 of the world's leading marketers https://t.co/vwvC7kxvGL via @issuu

[Brian Cantwell @cantwell]

In a COVID-19 twist, pharma's doc-rep relationships are actually improving: study https://t.co/URDvPyyJjx

[Brian Cantwell @cantwell]

Urgency without Clarity on Digital Transformation cartoon via @tomfishburne https://t.co/hmu3Znmrig #marketoon 🤣

[Brian Cantwell @cantwell]

“CRM is an always-on ‘user obsession’” 👏

[mayurgupta.eth @mayurgupta77]

Why CRM is not a technology, it's not messaging, it's not email, it's not a database w all your user base; it's a mindset that believes a "consumer is always under warranty";

Its all of it and it's HARD.. when done right, it lead…https://t.co/Q2iKlB64EV https://t.co/tRoCHrBccv

[Brian Cantwell @cantwell]

Seven Healthcare Industry Trends to Watch in 2020 https://t.co/wuvEqveviH via @McKinsey #agileoperatingmodel