Capably

Capably powers AI-driven operations for modern enterprises. Efficiency, control, and measurable AI value at scale.

[Capably @capablyai]

Working closely with media and advertising agencies, and looking at the data in our report, you start to see two very clear paths emerging.

Some are using AI to move faster on the same tasks.
Others are rethinking how the work actually happens.

At first, the difference feels subtle.

But over time, it compounds.

🏎 In delivery speed.
💵 In cost structure.
💪 In consistency.

That’s where the gap starts to widen.

And it’s not really about adoption!
It’s about how deeply automation is built into the business.

[Capably @capablyai]

Something that really stood out in the media and advertising deep dive:

AI is starting to shift where value sits inside agencies.

🧑‍💻 Less in producing outputs.
⚖️ More in guiding, judging & strategizing.

Across teams, we’re seeing less time spent on repetitive tasks and building, and more time focused on higher-value work: thinking, guiding, creating, deciding.

Which starts to change what actually matters.

It’s less about: “Who can execute the fastest?”
And more about: “Who can design and steer the system, and turn that into better thinking, strategy, and creative output?”

That shift shows up clearly in the report, and it’s one of the biggest signals of where the industry is heading.

[Capably @capablyai]

AI is starting to shift from tool → infrastructure.

At first, it helps with individual tasks
Then it begins to shape workflows.
And over time, it starts to define how work actually moves through an organization.

At that point, it’s no longer something teams just use.
It becomes part of how the business operates.

And that’s when the conversation really changes.

[Capably @capablyai]

One thing that’s becoming clear for the media and advertising industry:

AI doesn’t fix messy operations.
It scales them.

If your workflows are unclear, inputs inconsistent, ownership undefined… automation just amplifies it.

I’m seeing two very different outcomes emerge.

Some agencies are getting faster and more consistent.
Others are getting faster… but also more chaotic.

Same technology. Very different reality.

Because in the end, it’s not about the AI.
It’s about the operating model underneath it.

[Capably @capablyai]

Most agencies are using the same AI tools.

But they’re not seeing the same results.

Why?

Because tools don’t define maturity.
Structure does.
→ Are workflows repeatable?
→ Is ownership clear?
→ Can systems scale?
→ Are use cases tied to real business impact?

That’s what separates organizations.
Not access.

[Capably @capablyai]

Most agencies can get AI to work once.
Far fewer can scale it.

And that’s where the real difference shows up.

In our data:
⚡️ 87.5% of high-automation organizations say AI workflows scale easily
🔻Only 12.5% of low-automation organizations say the same

That’s the divide.
Not adoption.
Not enthusiasm.
Not even tooling.

Scaling.

Because getting one workflow to work is experimentation.
Making it repeatable across teams? That’s infrastructure.

[Capably @capablyai]

Early AI wins in media and advertising companies can be a bit misleading.

Most agencies are seeing them already:
✍️ Faster copywriting
📊 Easier reporting
🔎 Better analysis

And they matter. They’re real progress.
But they don’t tell you how mature an organization actually is with AI.

In our data, early adoption looks pretty similar across the board.
What really differs is what happens next.

Some teams stop at improving individual tasks.
Others step back and rethink entire workflows.

That’s where the gap starts to open!
Because AI doesn’t really change your business… until it changes how work moves through it.

[Capably @capablyai]

AI is everywhere in agencies right now.

But when you look a bit deeper, the story changes.

In our data:
→ 58.7% of agencies have 25% or less of their workflows fully automated
→ Only 37.9% have structured AI workflows in place
→ And yet, 66.6% report a positive experience with AI

So yes, AI adoption is high.
But true, end-to-end automation? Still pretty limited.

Most organizations are using AI to support the way work already happens.
Far fewer are rethinking the work itself.

And that’s where the real shift will come from.

[Capably @capablyai]

Having worked closely with media and advertising agencies, and digging into the data in our latest report, one thing is pretty clear:

AI, in itself, isn’t a differentiator in media and advertising anymore.

Most agencies have it.
Most teams are trying it.
Most leaders feel optimistic about it.
And yet… results vary A LOT.

The difference isn’t the tools.
It’s how those tools are actually used.

Some organizations are rethinking how work gets done from the ground up.
Others are just adding AI on top of the same old processes.

Same tech, very different impact.

The gap isn’t obvious yet, but it’s starting to show. And over time, it’s going to widen.
So maybe the real question now isn’t: “Are we using AI?”
It’s: “Is AI meaningfully changing how we work?”

[Capably @capablyai]

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[Capably @capablyai]

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[Capably @capablyai]

https://t.co/pxeaz4dA9b

[Capably @capablyai]

We’re excited to introduce Capably’s updated look and identity.
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A dynamic, flexible brand that grows with us, and with you. This refresh reflects what we stand for:
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• Your success first
• AI built responsibly
• Dependable, meaningful results
• Innovation that adapts
• Turning complexity into clarity
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A brand built to adapt, empower, and move fast.
Welcome to a new look that reflects our purpose.

[Capably @capablyai]

https://t.co/NsW3qQw8AO

[Capably @capablyai]

Excited to announce that Capably has raised a $4M seed round!

Huge thanks to our team, investors, and clients who’ve supported us on this journey. Onwards!

👇 Link to the full announcement in the comments.

#IntelligentAutomation #AI #AgenticAI #Automation #StartupFunding