Hunter J.

CRO | up, giving back.

[Hunter J. @capitalcorsa]

@im_c0m @whop They will soon realize that you can’t will away your liability by saying, “Sorry, you didn’t have 2FA enabled.”

[Hunter J. @capitalcorsa]

@max_av_ @garyvee I’d hope so. What would you expect it to do given his reach and exposure online?

[Hunter J. @capitalcorsa]

@EvoBradley White Monster desk is a work of art.

[Hunter J. @capitalcorsa]

@omez007 @cryptoaladeen @wristassist Numerals are the tell

[Hunter J. @capitalcorsa]

@tdogswatches I can’t wait to hear how this is worth 2.5X Seamster 300m prices.

[Hunter J. @capitalcorsa]

Why are you, as a founder, obsessing over low-leverage tasks like writing UGC scripts and chasing creators on Discord?

Why does tech have such a blind spot to opportunity cost and leverage that would be obvious elsewhere?

Would the car dealership owner change customers’ oil because technicians cost money? Never.

Founders have to be obsessed with leverage.

If you have to, buy it.

[Hunter J. @capitalcorsa]

@juliapintar Agreed

[Hunter J. @capitalcorsa]

@itsEthanKeiser He’s a part of our team. No fake numbers. Come to our dinner this week at BOA NYC with Stripe and Superwall if you think he’s larping.

[Hunter J. @capitalcorsa]

@0xknightmare @whop @abearsomewhere You’ll reach the end of the road where they put the blame on you for lack of 2FA and have to get legal involved. The natural profession of working with them.

[Hunter J. @capitalcorsa]

Breaking: Anthropic is doing math like we see others doing in the UGC space.

“80% margins” …depending on what you’re willing to keep out of COGS 😂

[Jukan @jukan05]

“Anthropic’s gross margins are above 80% before accounting for revenue shared with distribution partners, including Amazon, and the cost of training its models.”

Wow.

[Hunter J. @capitalcorsa]

Hard to beat a manual 997 on BBS

[Bring a Trailer @Bringatrailer]

A shark on land!

https://t.co/18sTqr3kcM

[Hunter J. @capitalcorsa]

@tdogswatches Underrated

[Hunter J. @capitalcorsa]

@billyhowell Doesn’t exist. There’s always some last minute caveat lol

[Hunter J. @capitalcorsa]

🎯

The worst I’ve seen since starting around payment infrastructure in 2010.

Only impressive in the absence of comparison.

[Pranjal Soni @pranjalsoni_]

do not use @whop to accept payments

it’s a vibecoded payment system by dumb ass engineers

avoid losing your hard earned money

just stick to stripe or a good MOR that handles fraud otherwise you are so done like me yesterday

really fucked up situation

[Hunter J. @capitalcorsa]

@laughswhenry Yep. Sounds great until you can’t scale on it.

[Hunter J. @capitalcorsa]

You can tell a lot about someone by what they openly advertise.

No awareness around numbers because they don’t understand how to interpret them.

A lot of mediocre math gets posted with a lot of enthusiasm.

Do you read this and believe your CPM is solid? Or do you read this as a lack of reliability where outliers made the average look great?

It takes reliability to make a UGC campaign scale. Otherwise, you’re chasing metrics to the bottom by using outliers as expected outcomes.

[Hunter J. @capitalcorsa]

@tonytonggg Exactly. Direct cost + opportunity cost.

[Hunter J. @capitalcorsa]

"In-house UGC gets us a $2 CPM."

The trap: looking at CPM one-dimensionally instead of total cost.

And I get it. I've been the solo operator who wants to run lean.

If in-house UGC costs $2.00 CPM and partnering with an agency costs $2.75 CPM, the difference at 10MM views is only $7,500.

If running your entire in-house UGC program consumes 100 hrs. per month, your breakeven is $75 per hr.

Do you and your team create more than $75 per hr. of value elsewhere? The answer to this is almost always "yes." If you're a founder and operator writing scripts and issuing payments, the answer is definitely "yes." Often times the $2.00 CPM isn't cheaper. It just hides the cost.

Lower CPM ≠ lower total cost

[Hunter J. @capitalcorsa]

Most apps sitting at $10,000-$20,000 MRR have a handful of unlocks that are obvious to the right operator.

The irony is that when an operator can’t find these unlocks, they often pivot to teaching others how to find theirs.

Don’t take growth advice from someone who couldn’t solve their own growth problem.

Outside of the tech bubble, consulting is mostly an experience-based play. You learn from those who have been where you want to go.

[Lucas @lukecarry_]

what surprises me way more is how many app founders get to 10-20k/mo with decent margins and then focus on selling consultations or building a SaaS for other founders instead of just locking in and growing their app

they probably think they can't grow it further or that their market is saturated

but 90% of the time they don't realize they already did the hatdest part:

getting to PMF and validating an acquisition channel

don’t underestimate your TAM. this kind of situation is exactly why so many studios focus on buying apps from indie founders who don’t realize they could reach 6 figs pretty straightforwardly...

everyone is exploiting their own arbitrage :)

no judgement if they make their bread this way but the ROI is stupid compared to just scaling your money-printing machine

[Hunter J. @capitalcorsa]

@mattepstein You’re getting responses that are fit for small orgs. You need LearnWorlds + Scribe or similar.

[Hunter J. @capitalcorsa]

@BowTiedSalesGuy 100%. Lived it. And very little younger talent in these niches.