Counselors Academy

Information and insights from @PRSA Counselors Academy. We are a group of PR agency owners and senior leaders. #CAPRSA

[Counselors Academy @caprsa]

.@ReputationDoc shared incredible insights around #reputationmanagement as we wrapped up #CAPRSA21 today. Here is his five-minute risk assessment, which everyone needs to do…today. #CAPRSA #PR #crisiscommunication

[Counselors Academy @caprsa]

Our final day luncheon has commenced with Counselors #storytelling: the biggest thing you have screwed up and what did you learn from it? Kicking us off is @gscottabel of @abelcom! #CAPRSA21 #CAPRSA #PR #lessonslearned

[Counselors Academy @caprsa]

Amazing session on behavioral #communication and the science of #understanding with @PR_Virtuoso of @VolumePR and @Behavior_Labs. #CAPRSA21 #CAPRSA #PR #cognitiveneuroscience

[Counselors Academy @caprsa]

#Contrast effect in behavioral #communication:
1) What positive attributes can be enhanced by contrast?
2) What opposing states exist?
3) What pain may exist or occur in contrast to the gain my message offers?
@PR_Virtuoso @Behavior_Labs #CAPRSA21 #CAPRSA #cognitiveneuroscience

[Counselors Academy @caprsa]

#Socialproof in behavioral #communication:
1) What beliefs, behaviors need to be emphasized?
2) What societal agreement exists around those beliefs, behaviors?
3) Who/What/Where does my audience respect on this topic?
@PR_Virtuoso #CAPRSA21 #CAPRSA #cognitiveneuroscience

[Counselors Academy @caprsa]

Nudge & choice architecture in behavioral #communication:
1) What perceptions, attitudes & behaviors are being affected?
2) What choices do you want the audience to consider?
3) What friction currently exists?
@PR_Virtuoso @Behavior_Labs #CAPRSA21 #CAPRSA #cognitiveneuroscience

[Counselors Academy @caprsa]

What are you doing to emotionally engage the mind or affect decision-making? Think about how we can directly impact the choice of your target audience through behavioral #communication… @PR_Virtuoso @VolumePR @Behavior_Labs #CAPRSA21 #CAPRSA #cognitiveneuroscience

[Engagement Science Lab @Behavior_Labs]

The point of #communication is to connect. That is why we are leading the Behavioral Communication movement, using #behavioralscience #behavioraleconomics and #neuroscience engagement insights to increase #understanding and connection. Communication is a science. Use it well.

[Counselors Academy @caprsa]

“For me, it’s not enough to get diverse people in the door. Consider whether the people on your team are making inclusion hard… You’ve got to think about breaking through #culture.” — @DrewMcCaskill @LinkedIn #CAPRSA21 #CAPRSA #PR #leadership #DiversityandInclusion

[Kami Huyse | Social Media Strategist 🎯 @kamichat]

More than 90% of the population growth comes from communities of color.

"If we don't have a multicultural strategy, we don't have a growth strategy."

@DrewMcCaskill
@caprsa #caprsa

[Kami Huyse | Social Media Strategist 🎯 @kamichat]

"I don't believe in bringing your whole self to work, but we do need the authentic you at work."

@DrewMcCaskill
Speaking at @caprsa
#caprsa

[Hinda Mitchell (she/her) @hindamitchell]

“Grace and engagement (in DEI) costs you nothing.” @DrewMcCaskill @caprsa #prsa

[Counselors Academy @caprsa]

“Some days you’re the elephant. Sometimes you’re the mouse. Grace and #authenticity cost you nothing.” — @DrewMcCaskill of @LinkedIn #CAPRSA21 #CAPRSA #communications #leadership #agencymanagement

[Counselors Academy @caprsa]

Andrew McCaskill, head of global #communications @LinkedIn, helps us kick off day three of #CAPRSA21 discussing your authentic self. #CAPRSA #agencymanagement #leadership #authenticity

[Counselors Academy @caprsa]

Honored to have @GayGaddis of @T3thinktank here for our first full-day keynote on #resilience, moderated by @ghidotti of @ghidotticomm. #CAPRSA21 #CAPRSA #PR #agencymanagement

[Counselors Academy @caprsa]

Before launching a leveraged revenue stream, (1) streamline #clientservice & team management, (2) create processes & systems for recurring activities, (3) clear your plate to dedicate time & energy new revenue streams need. – @ShaunaNuckles #CAPRSA21 #CAPRSA #PR #agencymanagement

[Beth Wilson, MBA, APR @bethbwilson901]

"Stay curious, keep learning, have fun and find a mentor who can help you get through the hard times." – words to live by from Glen Jackson of @jacksonspalding at #CAPRSA21 @caprsa #CAPRSA #PR #leadership

[Counselors Academy @caprsa]

The 7 pillars of preeminence: #trust, relationship building, marketing #communications, assessment, cultural torch of servant #leadership, fanatical #focus and remarkable #resiliency. — Glen Jackson @jacksonspalding #CAPRSA21 #CAPRSA #PR #agencymanagement

[Counselors Academy @caprsa]

“How do you know when you become preeminent? When others aspire to achieve what you have sustained.” — Glen Jackson of @jacksonspalding #CAPRSA21 #CAPRSA #PR #leadership #agencymanagement

[Counselors Academy @caprsa]

“#Preeminence: Extraordinary excellence, once reached and sustained, creates a #competitiveadvantage.” — Glen Jackson of @jacksonspalding #CAPRSA21 #CAPRSA #PR #leadership #agencymanagement