Christine Johnson

Director of Content at @mdgsocial. Passionate about content strategy, digital marketing, and my clients. My dog's cuter than your dog. BOS→VA

[Christine Johnson @captain_pete]

➡️ 7 steps for strategic #contentmarketing for #associations from @mdgsocial's Jacquelyn Wells.

"A robust content strategy can engage audiences year-round, increase loyalty and make a demonstrable impact on your business goals."
https://t.co/bqzoFQydVj

[Christine Johnson @captain_pete]

As my coworker Safa just told me yesterday in our side-by-side interview, "Insights from data should fuel everything we do.” That's the Market Research peninsula right there!!

[Christine Johnson @captain_pete]

@contentbymomina @MariyaDelano Hi Momina - I've checked out your website and I like your work. We keep freelancers on hand as well, when we have overflow work at our agency. Can you PM me your rates?

[Christine Johnson @captain_pete]

Does anyone out there have tips for how associations can strengthen their first-party data, especially in light of third-party cookies being phased out?

(Looking for any insights/quotes for an article I'm working on!)

[Christine Johnson @captain_pete]

@ivonnealdazz I'd be potentially interested...

[Christine Johnson @captain_pete]

@Etailpet1 How can I watch your webinars? Looking at your on-demand webinars, I don't see where to click to watch it or register? https://t.co/YBYfW6mWLV

[Christine Johnson @captain_pete]

@crestodina @dontpanicmgmt Thanks so much!

[Christine Johnson @captain_pete]

@crestodina Do you have any recommendations on where to find an assistant for content research? Do you use Upwork or something like that?

[🍋 Grace Baldwin | B2B Brand Strategist @heygracebaldwin]

Nothing makes me more sad than to see B2B homepage copy that says things like "Our [product] and the world-class team behind it solves your unique business challenges at scale.

^this is real copy that I just read.

👇 here's why it's boring (and how to make it better).

[Christine Johnson @captain_pete]

@Robert_Rose Catching up on email and reading your CMI newsletter note... "Every creative brief consisted of 12 to 15 pages of material." When I tell you my jaw literally dropped. 😱

We use briefs to send from accounts/strategists to copywriters/designers. One page max!

[Christine Johnson @captain_pete]

@copysnacks

[Christine Johnson @captain_pete]

If you still need ideas for a New Years email/blog/ad/promotion, here's an article full of examples to get your gears turning: https://t.co/2mGx0Cf02v

[Christine Johnson @captain_pete]

Associations are doing content marketing backwards: https://t.co/6MWCIkt0dC

[Christine Johnson @captain_pete]

@crestodina I'm watching a recorded presentation of you giving a speech from a stage, but this does look like you're covering the same content. Thank you!

[Christine Johnson @captain_pete]

@crestodina I'm watching your session on lead gen in Content Marketing University and pausing every other minute to take a screenshot or write down a quote. It is SO GOOD. I don't often come across a recorded session crammed with so many useful takeaways!! Thank you!

[Christine Johnson @captain_pete]

Whoever does @LoudounLibrary's marketing.... that Black Friday email was *chef's kiss*

[Christine Johnson @captain_pete]

One of the issues I'm seeing in low-performing content campaigns is that bottom/mid-funnel content is promoted to cold audiences. And they aren't ready for it yet!

Can't tell which stage your content is for? This article gives some helpful guidelines: https://t.co/XJBToEo1xt

[Christine Johnson @captain_pete]

We're #HIRING for marketing agency account staff!!
mdg is currently hiring for several positions from entry-level Account Coordinator through Account Director level on the east coast (location flexible). We're bringing on new business & need more support!
Ping me if interested!

[Christine Johnson @captain_pete]

Has anyone else taken a course from @CMIContent? I feel compelled to take a shot every time @Robert_Rose says "quite frankly" but quite frankly I think I would die. 😂

(I'm really enjoying the course so far though! Currently on Module 2 of the content marketing one!)