Michael Hernández

Spreadhead | Average Stick ⛳️ | @Panthers Fan | @AppState alum | Endlessly curious | Slow Media Geek

[Michael Hernández @capturehappy]

@flushingitgolf Morons

[Michael Hernández @capturehappy]

Congrats to North Carolina native, JT Poston, on winning the Memorial. 👏👏

[Michael Hernández @capturehappy]

@KevFlamingo That’s typical of most golfers who are elite. They have that run. I don’t think he’s on the level of Tiger and Jack. But only time will tell.

[Michael Hernández @capturehappy]

Calling it now. Scottie Scheffler won’t finish in the top 10 at the US Open.

[Michael Hernández @capturehappy]

This is a symptom of a larger problem with modern golf. Too much process and information and not enough feel.

[Zack Thomas @TFel922]

Holy shit this is unbearable… 1:20+ to line up an 8-footer and still miss nearly a foot low. I feel for his playing partners, you can see them squirming/waiting.

I think the kids say… #shrink

[Michael Hernández @capturehappy]

@JoeBrunoWSOC9 Opportunity to get shot

[Michael Hernández @capturehappy]

Golf has done a poor job protecting its own history.

The model should be simple: keep the tournament name, sell the presenting sponsorship.

The Memorial Tournament presented by Workday is the gold standard. Jack Nicklaus’ tournament remains the Memorial. The sponsor gets visibility without replacing the identity of the event.

We used to have the Byron Nelson. Today it’s the CJ Cup Byron Nelson. At least Byron’s name survived.

But plenty of events weren’t so lucky.

The Greater Greensboro Open became the Wyndham Championship. The Los Angeles Open became the Genesis Invitational. The Westchester Classic became The Barclays, then The Northern Trust, and now simply a playoff stop. The Kemper Open disappeared entirely. The Andy Williams San Diego Open eventually became the Farmers Insurance Open. Even the old Buick Open and Buick Invitational vanished when the sponsorship dollars moved elsewhere.

Sponsors come and go. History doesn’t.

Nobody talks about who sponsored a tournament in 1987. They remember Byron Nelson. They remember Sam Snead. They remember Ben Hogan. They remember the places and the people who built the game.

Young fans should know that Sam Snead won a record 82 PGA Tour events. They should know Byron Nelson’s unbelievable 1945 season. Tournament names are one of the easiest ways to keep those stories alive.

A sponsor should be able to buy presenting rights, hospitality tents, commercials, and signage. What they shouldn’t buy is golf’s memory.

The names on the trophies should outlast the names on the checks.

[Super 70s Sports @Super70sSports]

One of my biggest pet peeves is people with a delayed reaction to a green light. Look, I may be 13th in the queue but I still got ambitions for this light, motherfucker.

[Michael Hernández @capturehappy]

@BobbyWilson1004 Anything with lemon is 🤤

[Michael Hernández @capturehappy]

@BobbyWilson1004 Shank

[Michael Hernández @capturehappy]

@marcuslemonis A hole in one

[Michael Hernández @capturehappy]

@Super70sSports @wesleybryangolf you need this shirt

[Michael Hernández @capturehappy]

Money has always been a part of making content on YouTube. That’s not necessarily a bad or a good thing. IMHO, it all comes down to the character of the individuals involved. And I think @wesleybryangolf @GeorgeBryanIV and @GrantHorvatGolf are good people…. As we say in my neck of the woods.

[Michael Hernández @capturehappy]

Not sure why @MrShortGame thinks it’s some sort of conspiracy happening with @YourGolfTourYGT and the Team Agency who represents most of the golf content creators.

This is entertainment. Bands on the same label playing a tour together. No big deal. Actors are signed to studios and only appear in their movies while under contract.

The goal is to put out a good product. Do I care how they get there? No.

[Michael Hernández @capturehappy]

@joeovies Honestly, it’s always been that way even before pro sports. Eastern NC is a whole different state.

[Michael Hernández @capturehappy]

@rahsh33m Lipitor

[Michael Hernández @capturehappy]

The PGA Tour is risking the very thing that made golf compelling in the first place.

A tier one and tier two system may make sense for TV executives, sponsors and spreadsheets. Put the stars together more often. Create premium events. Guarantee ratings. But golf is not the NBA. It was never built to be exclusive.

Golf’s magic lives in the Cinderella story.

The unknown Monday qualifier. The journeyman grinding out of motel rooms. The club pro who catches fire for four days and suddenly finds himself paired with Rory on Sunday. Michael Block became a phenomenon because golf still allowed the side door to remain open.

A hard tier system slowly closes that door.

The PGA Tour already started moving this direction with Signature Events: smaller fields, massive purses, limited access and no cuts. The message becomes obvious: these tournaments matter more. These players matter more. Everyone else is filler.

That’s dangerous for the sport.

Fans do not just connect to stars. They connect to struggle. To vulnerability. To the guy trying to keep his card. To careers hanging on one putt Friday afternoon. That tension is part of golf’s DNA.

Without it, professional golf starts feeling sterile. Corporate. Predictable.

And history shows this matters. NASCAR chased bigger markets and casual fans years ago while ignoring the loyal base that built the sport. Eventually many of those diehards checked out because the soul of the sport changed.

Golf should pay attention.

The PGA Tour’s greatest strength has always been uncertainty. Any given week, somebody nobody expected could change his life forever. Tiered golf threatens that ecosystem in exchange for a cleaner television product.

But sports are rarely remembered for efficiency.

They’re remembered for stories.

[Michael Hernández @capturehappy]

@KurtBenkert One just knows how to be PC. Doesn’t mean he doesn’t feel the same way

[Michael Hernández @capturehappy]

@PatMcAfeeShow @danorlovsky7 Dan didn’t watch enough games then. 🙄

[Michael Hernández @capturehappy]

@wingoz What he used to be was a long time ago