In our annual guide, we examine the important themes, trends and events that will shape the coming year. Explore The World Ahead 2026 https://t.co/l2KWBWNJRL
Illustration: Andrew Rae
This shift not only addresses practical challenges but also aligns with growing concerns about the environmental impact of large-scale #AI operations.
#artificalintelligence
Meta Wants To Get Small With Its AI Language Models...While large language AI models continue to make headlines, small language models are where the action is. At least, thatโs what @Meta appears to be betting on.
https://t.co/FtokbYIgaZ #AI#LLM#SLM
Check out my interview with @technewsworld
By championing smaller, more efficient models, @Meta is setting a precedent for sustainable and inclusive #AI development. #artificalintelligence
Meta Wants To Get Small With Its AI Language Models https://t.co/E6Z9o9XYrf
For marketers, this moment presents an immense opportunity to define a new era of modern #marketing, one that elevates customer trust and supports business growth.
Privacy and the future of modern marketing - @ThinkwithGoogle
https://t.co/EAMuRCC7sU
How generative AI can boost consumer marketing https://t.co/9Vi4LsrB6B via @McKinsey
A #marketing future enabled by gen AI will also aim for unique, marquee customer experiences that dramatically propel growth.
Advertising used to be about big ideas, creating desire, and building aspirational worlds. Now it's mostly about optimization, efficiency, and arbitrage.
A lot of the industry is closer to finance than it is to creative at this point, but we're loathe to admit it.