SUNNY (SNSD) producer & trainer of A2O LITE.
As a PD she wants to take care of the mental health of trainees, she emphasized that it’s important for the experience to be enjoyable not only for fans but everyone involved, especially the idols themselves ♡ https://t.co/QVFObgGYOY
👩🏻💻 why are you crying like this?
🐥 you cried first
🥟 i feel so relieved thinking its over, i feel so refreshed
🐥 did you capture my tears well? were my tears captured well? bring me tissues!
all the staff is truly doing this debut project with all their hearts🥹 Hyorisoo you are so loved 🥹
Hyoyeon said that compared to performing solo where she does all the dancing and singing, she said it feels a bit better to have more lines in a group of three. Because she saw more people recognize and comment on her voice and it makes her really happy 🥹
I just need to let this one out.
SNSD debuted in 2007, at a time when the presence and scale of girl groups were nowhere near what we see in today's industry. A lot of the marketing strategies back then were shaped by the Korean market and the common practices of entertainment companies at the time. This included promoting groups through a quite strict "designated position" format, even though (esp. in SNSD's case) the members were selected precisely because they had multifaceted abilities that could be utilized in different areas. The strategy worked well for the market at the time, which is why it was maintained for so long.
This is also where the problem began. The company failed to recognize the right moment to shift its marketing strategy and create more equal opportunities for individual members to gain exposure, particularly during SNSD's peak years. Whether they were too afraid to challenge the existing market formula or simply unwilling to invest the courage, resources, and capital required to change it, the consequences ended up having a prolonged effect on some members. But was any of this the members' fault? No. Absolutely not.
The situation is very different today. The market has grown exponentially and developed much more diverse demands. Whereas the industry once placed greater emphasis on cohesive group promotion, there is now a much bigger demand for individual exposure, even for artists who debuted as part of a group. The industry has also become better at catering to these varied demands through different units, rotating concepts, solo activities, and other approaches, even though their implementation is still far from perfect.
What HyoRiSoo have often talked about regarding the past is simply their experience of what they went through. If those remarks had genuinely been made with the intention of attacking other members, or if they had spent all these years harboring resentment toward one another, I highly doubt we would have gotten the SNSD we've seen over the past decade, let alone the SNSD we have today. Their history and the way they continue to support one another speak for themselves.
And specifically regarding what Hyoyeon said on 침착맨's broadcast, she was simply trying to empathize with a situation that she herself was familiar with. There was no need to turn that into something malicious
I think the reason people (esp. the Korean gp) are responding so positively to HyoRiSoo is because beyond the dynamics between those three, they are also witnessing how SNSD as an entity managed to survive a massive shift in the industry and actually thrive through it.
HyoRiSoo may not have been something deliberately planned from the beginning, but their journey is a pretty powerful demonstration of how being well-equipped with talent, versatility (and a solid fandom) can allow you to break through even when the circumstances are no longer designed in your favor. Even when that breakthrough takes years. Even though when it takes nearly two decades.
A COMPILATION OF YOONA'S MOST FAMOUS FILM/DRAMA AND WHY SHE WAS CAST FOR HER OWN REPUTATION.
• YAMD: Going to the audition by myself at 18 years old.
• Confidential Assignment : Went to the audition herself for a minor role; the director shared that he was very surprised by this. From a small supporting role, Yoona became the female lead after the film succeeded.
• Exit: The Director confirmed that he targeted Yoona first and personally invited her. Before the film's release, SM didn't promote it for her , the only thing SM did was post the wrong date for the film's press conference. Once the film became a HIT, SM displayed the movie poster at the company :))
• Big Mouth: The director once said he wanted Yoona for the lead role and was afraid she wouldn't accept the offer, but in the end she did.
• Miracle: The director even let Yoona choose her role, whichever role she took became the female lead.
• King The Land: No need to say much, of course, because Yoona is Yoona.
• Bon Appétit, Your Majesty: The director adores her and always praises her. Yoona was the very first person the director cast, with absolutely no connection to SM. She joined the director in the film's pre-production stage. She even took cooking lessons to become a professional-level cook herself, rather than relying on a stunt double.
• Unnatural Remake: This is Yoona's latest upcoming project among the scripts offered to her. The project got greenlit because of her involvement. Studio Dragon, tvN, and various investors joined the production once Yoona confirmed she would take the main lead.
Given SM's poor film/drama resources, which have driven actors and idols wanting to act to leave the company, never think that Yoona's film opportunities come from SM. She has carried her own career on her own shoulders for a very long time. The projects she takes on are entirely because of her reputation, her filmography, her acting skills, and her standing.
An actress who only made a cameo appearance (invited by a friend) in the film "Husband in action" went massively viral on social media for helping more people learn about that film. So it's certain that investors would want to cast her in a film.