Carlo Dela Rosa

co-founder @atlasmotion formerly @shieldaitech

[Atlas @atlasmotion]

Panasonic, Dyson, Nidec, Toshiba, Mitsubishi and Toyota all manufacture in the Philippines. An ecosystem producing motors, components and finished products by the millions.

Neil and EJ are two of the engineers building Atlas who came out of that world.

Neil came to Atlas from Dyson, where he led electromagnetic design for the motor inside the famous Airwrap. He obsesses over the unglamorous details in winding, overmoulding, busbar fusing, that turn a great motor design into something you can actually make thousands of times.

EJ started out building ultra-efficient vehicles for the Shell Eco-marathon at UST. He later joined Dyson as a mechatronics engineer, working across electromechanical design, process engineering, and line automation.

When we decided to start by building in the Philippines, the bet was that world-class engineering and manufacturing talent was already there, with years of experience building really difficult products.

We feel very lucky to have them.

[Christian Mochen @CMochen]

life is a gift. don’t take it for granted.

[Atlas @atlasmotion]

Introducing the Atlas Standard Motor Series

Our head of engineering @AveryMcmillan15 on what we chose to build and why:

[Tom Baron @tombaron]

We’ve added a few stops: Boston, Austin, Dallas, Raleigh-Durham, Tallinn, Riga, Istanbul, Athens, and London.

Who else should we come see?

[Avery Mcmillan @AveryMcmillan15]

Great time speaking with Danny at the Strativ group kicking off his new podcast!

Take a listen, full podcast linked in the comments!

@atlasmotion

[Christian Mochen @CMochen]

A little insight into how we engineer at Atlas

[Atlas @atlasmotion]

Atlas Testing

[Carlo Dela Rosa @carlodlrs]

@CMochen @tombaron 🤣🤣

[Tom Baron @tombaron]

Atlas World Tour

We are hitting the road to spend time with our partners who are building the future of robotics and autonomy, in the places they call home.

Our stops are below. If you’re in or around one of these cities, reply or DM us. We’d love to meet you.

[Christian Mochen @CMochen]

nothing better than design reviews at midnight—more motors incoming.

[Tom Baron @tombaron]

Hire your uncles

Mike, Bryce, and I have known each other a while but we really got close in Europe and especially while I recovered from chest surgery last October.

Being cooped up in the hospital once again was one of the darkest moments in my life, but we’d spend hours on the phone creating a path forward. They helped give me hope and I had a lot of confidence that they would be a big part of my next company’s story.

Veterans of NSW and USMC, they could have chosen anything to dedicate the next chapter of their lives to.

They flew out across the world to the Philippines back when Atlas had no money, facility, or network. They started selling motors for Atlas shortly thereafter.

But most crucially, they have helped shaped the company, our team, and even my personal life via their incredible life experiences and outlook. They keep Christian, Carlo, and me out of trouble and guide us through big decisions. They make cultural decisions that will affect the 500th, 5,000th, and 50,000th employee of Atlas.

They are the true embodiment of a Tito (uncle in Filipino).

It’s easy to step out in the unknown when these two have our backs.

[Christian Mochen @CMochen]

14x more precise than the width of a human hair.

[Carlo Dela Rosa @carlodlrs]

@resolvedmotion

[Atlas @atlasmotion]

Tune in to @TBPN today as @CMochen discusses motors, actuators, and what we’re up to at Atlas

[Tom Baron @tombaron]

Big day in the Baron household. Found out I’m having a boy, sister completed her first solo in the T-6, and launched the Atlas brand

Life is good!

[Christian Mochen @CMochen]

🇵🇭👊🏻

[Christian Mochen @CMochen]

Great meeting with Director General of Philippines Economic Zone Authority (PEZA), Tereso Panga. Big things coming. 🇺🇸🇵🇭

[Christian Mochen @CMochen]

Motors on motors on motors

[Avery Mcmillan @AveryMcmillan15]

📈

[Christian Mochen @CMochen]

Circa June 2026