@hemeon They allow product teams (both eng. and design) to build quicker (theoretically) and they deliver a consistent experience for the end user. They’re not about creativity, they’re about building product. They should be called Product Systems.
🔥 When making a design responsive, don't stop at simply making things fit on smaller screens – look for ways to borrow usability patterns from native mobile apps, too.
For example, anchoring modals to the bottom of the screen instead of the center, making them easier to reach.
When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a shakedown. It’s ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad.