Carma Spence (Authority-Building Book Strategist)

I help genuine experts attract clients by publishing a book ⚡ Bestselling/Award-Winning Author ⚡ Follow for lead-generation book tips & weekly author cat memes

[Carma Spence (Authority-Building Book Strategist) @carmap]

Your humanity matters more than ever in this age of AI. And whether you are listening to science fiction authors long dead or the news happening today, the answer is the same:

Being human isn't meant to be easy ... but it does matter.

https://t.co/TGEFSnjfWo via @LinkedIn

[Carma Spence (Authority-Building Book Strategist) @carmap]

6/ Technical glitches aside (and there were a few), the conversation kept going because good ideas don't wait for perfect Wi-Fi.

https://t.co/cbIQWLkKGi

[Carma Spence (Authority-Building Book Strategist) @carmap]

The Wi-Fi quit mid-sentence. The cat had opinions about the schedule. And somehow, we still had a great conversation.

Here's what Fahad and I covered on the Future Jobs Podcast: 🧵

[Carma Spence (Authority-Building Book Strategist) @carmap]

5/ The Pink Gorilla framework. How to position your take in a crowded industry: either dance with the dominant idea, or confront it. Either way, you need a clear point of view.

[Carma Spence (Authority-Building Book Strategist) @carmap]

Want to attract better clients with your book?

Watch this less-than-10-min video: https://t.co/6KRVZRlrVB

#ClientAttraction #BusinessBook

[Carma Spence (Authority-Building Book Strategist) @carmap]

Want to turn your expertise into better opportunities?

Watch this quick video: https://t.co/6KRVZRlrVB

#ThoughtLeadership #AuthorityBuilding

[Carma Spence (Authority-Building Book Strategist) @carmap]

Want to avoid writing the wrong book?

Check out this short video: https://t.co/6KRVZRlrVB

#AuthorStrategy #BookPlanning

[Carma Spence (Authority-Building Book Strategist) @carmap]

Want to write a book that supports business growth?

Check out this 9-minute video: https://t.co/6KRVZRlrVB

#BookStrategy #BusinessGrowth

[Carma Spence (Authority-Building Book Strategist) @carmap]

11/ The right book can absolutely grow your business.

But it needs to be anchored before you spend years writing it.

Otherwise, you may end up with a beautiful accomplishment that does not move your business forward.

And that is an expensive kind of beautiful.

[Carma Spence (Authority-Building Book Strategist) @carmap]

1/ An award-winning book can still fail as a business asset.

I know because I wrote one.

It was bestselling.
It won awards.
It helped people.

And as a business-growth tool?

It went almost nowhere.

[Carma Spence (Authority-Building Book Strategist) @carmap]

10/ Before you write the book, decide:

What should this book do for you?
What should it do for your business?
What should it do for your reader?

When those goals do not connect, marketing has to carry weight the strategy never supported.