Hi, I’m Carol.
I help Seed to Series B founders and product leaders uncover UX opportunities and bring clarity to their product.
If your product feels messy, inconsistent, or hard to explain, I can help.
@appariciojunior Tenho pensado sobre a Espanha, mas tb tem alguns dos mesmos problemas da Europa.
(Pelo menos é mais glúten-free friendly… a Alemanha pra mim tá sendo difícil nesse aspecto)
@circleapp can you pleeeeeease allow us to merge accounts, or change emails. It's awful to have to lo in in two different browsers because I'm in communities with different emails. I also don't want to loose my history.
@rileycx I’d go with a slightly warmer wood for the stairs to match the tiles and add some lights, because it’s a bit too dark. But wouldn’t change the rest. I like how it’s clean and highlight the curves of the stairs.
The loudest story about AI is a lonely one. One person with an army of chatbots. Other humans are friction.
That gets the future wrong. The best things aren’t built alone.
In a moment of change, we want to remind the world (and ourselves) what Notion stands for:
— Think Together
6 @MiroHQ templates for International Women's Day, for leaders, womens and mothers ready to go out on my weekly notes tomorrow 💪
Subscribe here to get them: https://t.co/mJmpZrEVUq
The worst dark pattern is the free trial that requires you to input a credit card.
The amount of money earned on people forgetting to cancel must be gigantic.
Praise rarely helps you make better decisions. Friction does.
The moment you ask “Where did this get confusing?” the tone shifts — and real insight starts to appear.
Do you actively look for friction when testing ideas?
One of the biggest traps in early product work is polite agreement.
It sounds nice. It feels validating.
But it doesn’t tell you the truth.
If your feedback feels “positive but vague”, it might be a false positive.
Have you run into this?
Design, strategy, facilitation, motherhood… it all overlaps more than I expected.
If you’re building something and waiting to feel “ready” to share, you probably don’t need to wait.
Writing online changed my relationship with my work.
Not because of reach or followers. But because it forced me to slow down and notice patterns.
What feels messy.
What matters.
What’s just noise.
I’m Carolina. Brazilian, living in Germany, designer since 14, mother, visual thinker, and someone who believes clarity is the most underrated growth tool.
Writing started as an experiment.
It became a way to think better and connect more honestly.
I’m glad you are here.
I realized something this week.
I’ve been writing online consistently.
Sharing thoughts about design, clarity, and building products.
Connecting with thoughtful people.
And yet, many of you don’t really know me.
This year, I wrote 48 posts, reached readers in 66 countries, and had over 300k impressions across platforms.
None of it was overnight. All of it was slow and steady.