If you hear “Sport Specific Training” it’s 100% a sign to run the other way.
Athletes should not view their S&C as a Player, but as an ATHLETE.
Bigger, Faster, Stronger Athletes thrive in all arenas. S&C should improve Global Force capabilities, NOT practice skills.
𝗕𝗮𝗱 𝗧𝗲𝗮𝗺𝘀 ... NOBODY reminds anyone of the standards
𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗧𝗲𝗮𝗺𝘀 ... COACHES remind team of the standards
𝗚𝗼𝗼𝗱 𝗧𝗲𝗮𝗺𝘀 ... CAPTAINS remind team of the standards
𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗧𝗲𝗮𝗺𝘀 ... EVERYONE reminds each other of the standards
🗣️ You MUST lift in-season… you wanted context, so let’s talk about it!
🔑 Read the below… change how you look at in-season training
1️⃣ “I don’t want to be sore.” Understand context. Understand protocol that can be taken in a GOOD program by a GOOD coach who can have you work in a way that gets or maintains results without frying you!! Sub-maximal strength work, isometrics, limited sprint volume. All work
2️⃣ “I don’t have time. I have games or practices 5x per week.” Please keep your two off days as off days. Big hack? Do speed or jump work before games or practices to prime you to be ready to go! Do sub max strength work after games or practices. You’ll already be warmed up AND odds are the sub max lifting will be less intense than sport so it’ll actually be a cool down of sorts
3️⃣ “Why lift after games or practices?” It’s simple. While you may think you’re better off not doing too much on one day, it’s actually better to stack higher intensities on the same days so you can use days you’re off from your sport to be COMPLETE rest days
4️⃣ “I’ll get hurt from doing too much.” Again, moderation & quality programming are keys here. A good program will actually HELP you stay resilient, avoid burnout & counter the high amounts of reps you’re getting in your sport as a way to stay strong & healthy
5️⃣ “Why can’t I just wait until the off-season?” Of course you can. But let me ask you this. The in-season is probably the biggest chunk of time you have in your year. Can you really afford to NOT train for several months? You’ll start your off-season just building back to what you were vs. Improving. Then you’ll lose it all again come in-season 🤦♂️
🔑 Read the above… change how you look at in-season training
Coaching isn’t a hobby. Coaching is a mission. Somewhere in the world, a parent’s praying for someone to show up for their kid. Not just to teach the game, but to lead, to push, to believe in them when it’s hard. Be that coach. The one who shows up, builds up, and never gives up.
Lifting teaches life: You won't always feel ready. Progress ain’t linear. And nobody's coming to save you.
But if you keep showing up, stacking reps, and pushing through the sticking points—you get stronger.
In the gym. In life. Everywhere.
Talent is Overrated.
Bill Belichick said it best:
"It's not all about talent. It's about dependability, consistency, and being able to improve. If you work hard and you're coachable, and you understand what you need to do, you can improve."
The best teams aren’t just built on talent.
They’re built on players who show up every day, do their job, and get better over time.
✅ Dependability – Can your team count on you?
✅ Consistency – Do you bring it every day?
✅ Coachability – Are you willing to learn and adjust?
The most successful athletes and leaders aren’t always the most talented.
They’re the ones who keep improving.
Be that player.
Female athletics are the most impacted by strength training because most schools still aren’t doing it.
If you’re looking at building a successful female athletic program, start with the strength coach.
Strength Training is the biggest advantage all programs should utilize🙌🏻💪🏻
Accountability isn’t about punishment, it’s about growth. It’s about believing people are capable of a higher standard, and fighting for them to pursue that standard.
Call people up, not out.
The #1 job of a coach is to build a culture.
1. ESTABLISH the culture you want
2. ENCOURAGE the culture you want
3. ENFORCE the culture you want.
Culture is Built Each and Every Day.
Female athletics are the most impacted by strength training because most schools still aren’t doing it.
If you’re looking at building a successful female athletic program, start with the strength coach.
Strength Training is the biggest advantage all programs should utilize🙌🏻💪🏻
Mike Norvell said, "Hard work doesn't guarantee success. It doesn't and it never will. But, it absolutely will put you in the best position to achieve it.”
• It means discipline.
• It means consistency.
• It means commitment.
You have to show up and do the work because that's when discipline builds habits, consistency leads to progress, and commitment turns dreams into reality.
What Hard Workers Do:
1. Show up committed every day - Don't just participate, show up, and commit. Have a positive attitude and dedicate yourself to what you are doing. Be focused and present when you perform.
2. Go above and beyond - If they ask for 3 reps, give them 4. When you go above and beyond, you grow and push your own limits. Also, be detail-oriented when you work. Growth happens in the details because it ensures accuracy and quality.
3. Take initiative - Don't wait for instructions, take action and look for improvements. Seek out ways to grow and contribute. You can't just wait for instruction, look for areas and opportunities where you can improve yourself.
4. Prioritize what is important - Remember your WHY and focus on what matters for you. No one can prioritize your life for you, but know that it will take sacrifice and dedication. Hard work doesn't just show up by itself.
5. Reflect and look for improvements - Look for ways that you can get better and improve whether it's mindset, performance, or process. You can always improve and innovation happens when you see what's happening, reflect, and find opportunities to create.