Christine Bennett

Science enthusiast and Digital Marketing nerd at @HDMZHealth, simply the best in life sciences interactive marketing and communications.

[Christine Bennett @cbenn3tt]

My ode to today's sunset. Careers, including my own, were built on your shoulders, #UA. It's been a good run. Here's to the future, whatever it may hold.

[Christine Bennett @cbenn3tt]

Cohorting and segmentation critical to untangling relevant data insights, rather than aggregations and muddled averages. Separate by engagement, tactics, stage > then analyze and test based on visible differences. via @SpunkyScientist @Demandbase

[Christine Bennett @cbenn3tt]

Better practice: flip the framework from "we need more MQLs" to "what common characteristics exist" in best- (or worst-) qualified audiences via @SpunkyScientist on @Demandbase hypothesis-driven data analysis

[Christine Bennett @cbenn3tt]

Great insights from @SpunkyScientist on @Demandbase hypothesis-driven data analysis: don't conflate correlation with causation. #WordsMatter because they can lead to off-track actions

[Christine Bennett @cbenn3tt]

@jwatkins great insights on reverse-engineering message. "If the message isn't right, the channel doesn't matter" really resonated. Can you share the Canva planning tool? Would love to dig in. Thanks again for the insights. #DSCHI

[Christine Bennett @cbenn3tt]

CRO Expert @ayat of @invesp: there is no such thing as CRO best practices that apply across all sites. Your site, your visitor segment, all different. Invest the time to scrutinize, hypothesize, implement A/B tests, propagate #DSCHI

[Christine Bennett @cbenn3tt]

#GoogleWhisperer @cdawg2610 is a GA4 data building #LookerStudio genius who agrees with my opinions about the Explorations tool. Genius. Share your RegEx brilliance/benevolence please!! And thank you! (at @DigitalSummits #DSCHI)

[Christine Bennett @cbenn3tt]

@thetafferboy Here too. 🥲 Quite speechless.

[Areej @areej_abuali]

Extremely comprehensive guide on conducting a site accessibility audit by the brilliant @samtorresatl and the @sitebulb team 👏🏽
https://t.co/T9qouAdIJi

[Christine Bennett @cbenn3tt]

Check out my latest blog for @HDMZHealth - some quick thoughts on personal bias and how to effectively analyze website performance using a data-driven approach https://t.co/RE5zda8jln #Analytics #WebsitePerformance

[HDMZ @HDMZHealth]

It's official - for the second year in a row, we are Great Place to Work Certified! Thanks to our incredible team — each of YOU make HDMZ a great place to work and where we inspire each other to be the best that we can be.

[Christine Bennett @cbenn3tt]

HUGE congratulations to the @HDMZHealth PR team for making the list of “2023 Agency Elite Top 100” from @PRNews! Each year, an exclusive group of agencies are selected to represent the best and brightest firms in PR and Communications. Check it out! https://t.co/HusBjEgENE

[HDMZ @HDMZHealth]

We are honored to have made the list of “2023 Agency Elite Top 100” from PRNews! Each year, an exclusive group of agencies are selected to represent the best and brightest firms in PR and Communications. Congratulations, HDMZers! 🍾 https://t.co/xbu7GJTgH8

[Christine Bennett @cbenn3tt]

Today’s team summit proved yet again the passion and outcomes of this exceptional team and client partnerships. Thanks to @DillonAllie_ and @RebeccaAngelos for such a stellar training and team-building agenda!! #GreatPlaceToWork #FortuneGreatPlaceToWork #ScienceSolves

[Christine Bennett @cbenn3tt]

#agree "Whether it means embracing Google Topics, tapping contextual targeting, or hunting for the “magic solution” that will afford more online anonymity, consumers & regulators alike make it clear that privacy must be an industry priority." https://t.co/3cekhwFHPr

[Christine Bennett @cbenn3tt]

Had fun and learned a lot about preparing for an interview like this! Thanks for the #podcast opportunity @kentjlewis and @dailyadbrieftv

[HDMZ @HDMZHealth]

Our very own VP of Digital Marketing (@christine_the_bean_) was a guest on @dailyadbrief! You can hear her talk about changes in the digital marketing landscape in her interview here: https://t.co/DeKjzLleKc https://t.co/SFwkAxYfIS

[Christine Bennett @cbenn3tt]

Totally awesome 🤩

[Great Place To Work Official @GPTW_US]

👏 Congratulations on ranking #32 on the 2022 Best Workplaces in Chicago™ SMB list! See what employees say about what makes @HDMZHealth a great workplace: https://t.co/Yl0M9uLmBc 👏🎉

#BestWorkplaces #GPTWcertified #Fortunemagazine #Chicago #BestCompaniestoWorkFor

[Christine Bennett @cbenn3tt]

Digital Opinion Leaders #DOLs are coming to the forefront in influencing HCP engagement. Social is very much alive for reaching HCPs via @IQVIA_global webinar with @MedDataGroup

[HDMZ @HDMZHealth]

Congratulations to our VP of Digital Marketing, Christine, as she has just completed her peer-review jury participation in the @anamarketers B2 Awards! The awards are a showcase of modern and cutting edge B2B marketing campaigns across ABM, Mar-Tech and … https://t.co/6dbp0fuUAz

[Rick Dronkers @RickDronkers]

Great point by @kristaseiden about the GA3 sunset: "That means that if you want to have Year over Year (Y/Y) data available to report on in GA4, you have just over 3 months to get your whole GA4 set up ready!”