Data/tech founder, 2 exits. Now surfing TAMs with AI-built software at TAMSurfer and CuraConnection. Dad of 3. Surfer on a Greek island. Freedom advocate.
Upsell is the second section of a good wave. Most people never ride it.
They fight for the takeoff, win a new customer, then kick out and paddle back for the next one.
Your customers are part of your TAM too. Ask what else they need before you chase another lead.
AI is a better board, not a better surfer.
It lets a small team build custom software that used to take a big one. But you still have to read the ocean: know which process is costing you, what good looks like, and when a human needs to check the work.
A common data mistake: nobody owns it.
Sales thinks marketing keeps the CRM clean. Marketing thinks ops does. Ops thinks it's IT.
So the data drifts, like a board with no leash.
Pick one person to own your customer data, and give them the time to keep it right.
The quietest risk in your TAM isn't a missed lead. It's churn.
Rip currents are quiet too. By the time you notice, the customer is already gone.
Watch for the signs: slower replies, smaller orders, fewer logins. Paddle toward them before a competitor's set rolls through.
Paddling out is the hard part. Nobody posts that footage.
Building a company is the same. People see the launch and the exit. They don't see the years of duck diving: deals that fell through, products that missed, quiet months.
If you're in the paddle-out now, keep going.
AI made custom software affordable for small businesses. That doesn't mean you should build everything at once.
Ship small, ride often. Nobody learns to surf on a 20-foot day.
Pick one painful manual process, build for that, and keep a human in the loop.
A data mistake I see all the time: the same customer in your CRM three ways. "Smith Co", "Smith Company", "SMITH CO."
Now your reports are wrong and two reps are calling the same buyer.
It's like surfing in fog. Clean up what you have before you buy more data.
Most people treat TAM (Total Addressable Market) as a number on a pitch slide.
I see an ocean. Your prospects AND your customers are in it.
You don't size it once. You surf it: ride the lead swells, sell more to the customers you have, and stay out of the churn whitewash. ๐
๐จ๐๐บ๐ธ American Politicians including Marjorie Taylor Greene & RFK Jnr have been been discussing Geo-Engineering for years.
Now Chemtrails are being discussed in the House - this is Republican Tim Burchett leaving the Chemtrail Hearing.
The Conspiracy Theorists were right - they always were.
How bad is it?
Itโs every day over every Country across the World since at least Covid now - additives added to the Jet Fuel Primarily but also bespoke craft.
There must be billions of tonnes of the sampled metal compound floating in the atmosphere - you can see it. Look Up.
Insects, Birds & Bees are dying at an alarming rate - and you have no idea what this is doing to wildlife, ecosystems and even water.
You canโt dismiss this as a Conspiracy Theory any longer - again you can see it.
You donโt need cartel beef from the Amazon.
You need real American ranchers raised under your sky, not behind a jungle smokescreen.
No deforestation. No lies.
Just clean, local beef.
Find your rancher today ๐บ๐ธ https://t.co/ml7XAEEuAH