If you want your product or service to be successful internationally, implementing a cultural sensitivity strategy within your wider marketing objectives – in each market – will allow your brand to stand out from the crowd.
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What does culture mean to Magdalena Szumna, interculturalist and DEI advocate?
We had the pleasure of hosting Magda for our webinar on Cultural innovation: how global brands remain fast-moving and relevant.
Watch the full highlights here:
https://t.co/Fmyx47DN3c
Culture is everywhere and ever evolving. No longer bound to nationality or geographical location, it’s about ideas, customs and behaviours, and fundamentally connects everyone.
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Understanding and cracking the cultural code is vital to identify who your consumers are, what drives them and how to create an emotional connection with your brand. ❤️
MAKE CULTURE WORK FOR YOU.
https://t.co/qbXPFt90hg
Take a look at how streaming platforms not only tap into and influence culture, but how they can capitalise on culture to develop a deeper understanding of local market needs and audiences through cultural understanding, sensitivity and adaptability. https://t.co/o846vw76qs
Explore all dimensions of culture and unlock it's true potential through cultural marketing.
Make culture work for you.
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#culturalmarketing#culturalunderstanding
On the 3rd March we had the pleasure of hosting Magdalena Szumna and Katie Moran. Our expert panellists shared their insights and experiences of leading successful cultural innovations for global FMCG brands that anchor themselves in culture.
Watch it here
https://t.co/F3mRYqP5Qw
48hrs to go! Join us on 3rd March 2023 at 12:00 GMT as our expert panellists take the opportunity to share their experiences of leading successful international innovations from brands that embed themselves in culture.
Sign up to our exclusive event here:
https://t.co/AIt2mJ4MHJ
Culture is made by people for people. It’s about ideas, customs and behaviours. Culture is constantly evolving, and it does so in real time, everywhere.
Learn how to make culture work for you.
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#culturalunderstanding
So what is culture all about? How is it constructed and how can it be decoded?
Simply put, culture can be broken down into four pillars: norms, values, language and symbols.
Click to read the full article below.
https://t.co/uFrsIspHgf
#culture#decode#insight
Join Creative Culture and our expert panel as we dive into the FMCG world and look at how fast moving brands anchor themselves in culture.
Find out more and sign up to our exclusive event here:
https://t.co/AIt2mJ4MHJ
#cultural#innovation#webinar
Culture is made by people for people. It’s about ideas, customs and behaviours.
Culture is constantly evolving, and it does so in real time, everywhere.
Learn how to make culture work for you.
Subscribe to our newsletter:
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#culturalintelligence#signup
Audiences are more fragmented and diverse than ever, understanding them at a granular level increases competitive advantage.
MAKE CULTURE WORK FOR YOU
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#understanding#audiences#culturalinsight
Culture plays a huge part in today’s global marketplace. Tailoring your marketing messages to suit the requirements of each culture and region is essential.
Learn how to make culture work for you.
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#culturalintelligence
With online powerhouses such as Google, Meta and Amazon, the volume and speed at which data is generated and collected has grown exponentially, the amount of consumer data available is beyond the measure of human comprehension.
Continue reading here:
https://t.co/qNFg2FVzj1
Culture is everywhere and is part of everything, it is no longer bound to nationality or geographical location.
Cracking the cultural code that’s within an audience is vital to identifying what drives them.
https://t.co/h46wS5WRb8
#cultural#marketing#agency
Engage with culture. Gain granular insight on an audience to truly understand the market.
MAKE CULTURE WORK FOR YOU.
#culture#Insight#Marketing
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2022 marketing year in review: It’s been a good year for… From women’s sport and retail media to a focus on loyalty and the rise of discounters, 2022 has been a good year for shaking up the status quo.
Read the full article: https://t.co/ZWmi8REua1
Culture is the one thing that enables marketers to create greater engagement, relevance and grow their business.
Learn how to make culture work for you.
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Marketing research should take into account the local culture of the country in which you wish to market. How marketing efforts interact with a culture determines the success or failure of a product.
MAKE CULTURE WORK FOR YOU.
https://t.co/Xn3EW5wTxI