cecebuilds

Building ViralMojo — one AI agent that does the research,
competitor digging, and creative work a performance marketer
actually does. Shipping in public.

[cecebuilds @cece_builds]

I spent 3 years watching performance marketers do the same thing
every Monday:

open the competitor's Ad Library, screenshot 20 ads, paste them
into a doc, scroll Reddit for what customers actually complain
about, then write 6 hooks by 4pm.

Every AI tool I tried automated the writing — the last 10% —
and skipped the 90% that makes the writing correct.

So I'm building the opposite. One agent. It does the digging
first, keeps everything it learns in one place, and refuses to
write a line it can't trace back to something real.

It launched August 1st. I'll post what works and what doesn't here,
including the numbers.

[cecebuilds @cece_builds]

@CarlWeische one great angle beats a hundred average ones. and great angles come from the customer's own words, not from us writing harder. finding them is the whole job
https://t.co/W045i9bZ8Z

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https://t.co/xj35XMfPVS

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@IstvanicMarin Text version of the same insight: your customers already wrote your best hooks too. The trick is collecting them automatically instead of interviewing your way to a guess.https://t.co/W045i9bZ8Z

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https://t.co/xj35XMfPVS

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@ToolRadarAI totally

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https://t.co/xj35XMfPVS

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@IstvanicMarin But... honestly if the same script just works on a different gender, that says your original persona assumption was wrong from the start

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@CarlWeische feels like the same principle as creative testing tbh. throw enough variations at it until one clearly wins

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@lorenzo_pravata genuinely not trying to self promote, but this is basically the exact process ViralMojo helps people run

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@CEO_Vlad Seeing tons of people post crazy results with these AI doctor avatar ads, is this even legal though

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@oliverbrocato set a goal and forget it

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@williamkast_ not really found or designed tbh, more like tested until you know. the winning persona/angle only reveals itself after you run it

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@Seanfrank low key just engineering sunk cost. that's why it works so well.

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Meta doesn't need media buyers anymore.

Not the kind whose job was audience setup, tagging, bid tweaking. That job is basically gone.

Late 2024, Meta rolled out Andromeda. Fully live across accounts by 2025-2026.

It scores every ad on creative similarity. Cross the threshold and your "different variants" aren't actually different. No traction. Just your own ads competing with each other for the same impressions.

At the same time, Meta wants more creative tests, not fewer. It's letting the algorithm sort out which ad goes to which audience.

So the bar isn't variation anymore. It's real difference.

Media buyers are turning into creative strategists. Whether they've noticed yet or not.

[cecebuilds @cece_builds]

@maxwellfinn looked back my closed deals and found the pattern, let the client talk first, I just react in a few words.
but if fliped, give the client the lead and let them critique me instead, and i must fail this deal.

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@HireFireTeam well. TIL

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@ErikRobic @TaylorHoliday both

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@jakobcounts123 totally agreed '5th grade reading'. my best ad must be the easiest one.

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@IstvanicMarin nobody vibecodes for fun
it's always because some niche problem that existing tools just don't solve.
no one wants to waste time and monet on something pointless

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@leondwolf If your bubby have experience on code, then GitHub is the best choice for coworking. But if don’t, using Claude is better.

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@jackorgbuild Only spent out of money, then will be eager to earn more

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@StefanGeorgi the part that's easy to miss is you didn't just swap the fruit, you kept the exact same curiosity-gap structure and claim shape, that's the actual transferable piece, not the topic.