Celene @celenevillon - Twitter Profile

over 1 year ago

This is a prime example of how you should be feeding creative variations into Meta. Static doesn’t mean stagnant. Here's how we approach creative iteration. We feed the algorithm what it wants. These static ad variations for Free Soul are a great example of how to iterate without reinventing the wheel. The visual is identical. The layout is locked. But the headline does all the heavy lifting. Because what you say is just as important as how it looks. Each one taps into a different moment, motivation, or use case. 👉 One leads with benefit 👉 One plays on relatability 👉 One plays with culture 👉 One goes for proof 👉 One dials up visualisation The Andromeda algorithm rewards variation, not duplication. Feed Meta creative range, not just volume. Test fast. Kill the underperformers. Scale the ones that hit. That’s the game.

oliverwhudson's tweet photo. This is a prime example of how you should be feeding creative variations into Meta.

Static doesn’t mean stagnant. Here's how we approach creative iteration.

We feed the algorithm what it wants.

These static ad variations for Free Soul are a great example of how to iterate without reinventing the wheel. The visual is identical. The layout is locked. But the headline does all the heavy lifting.

Because what you say is just as important as how it looks.

Each one taps into a different moment, motivation, or use case.

👉 One leads with benefit
👉 One plays on relatability
👉 One plays with culture
👉 One goes for proof
👉 One dials up visualisation

The Andromeda algorithm rewards variation, not duplication. Feed Meta creative range, not just volume.

Test fast. Kill the underperformers. Scale the ones that hit.

That’s the game.

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celenevillon retweeted

Aron @aronnnemeth

over 1 year ago

Here's 4 very cool story format static ads I've found last week📸 01: Waterdrop - I've just come across with this brand, and that headline hooked me instantly, showing familiar things in an unfamiliar format = attention caught 02: Clevr Blends - So smoothing, so calming. Perfectly gives the vibes that this delicious drinks helps your sleep quality. Very good social proof usage 03: hims - Minimalistic and very easy to understand way to showcase the customer journey and showing the promises visually instead of just saying it. Builds trust insanely. Very much liked. 04: Hexclad - The perfect Us vs Them doesn't exi... Minimalistic, visual gives across a main value proposition and destroy a pain point without reading any unnecessary words. (Remember visuals get propessed by the brain 60.000x faster then text)

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celenevillon retweeted

Arie Scherson

@ariesnotebook

over 1 year ago

Simple but genius static ad on Meta. You can easily use this template for your product. It got 254K likes. That’s a lot of social proof.

ariesnotebook's tweet photo. Simple but genius static ad on Meta.

You can easily use this template for your product.

It got 254K likes. That’s a lot of social proof. https://t.co/1DVkGmVkWD

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Dara Denney

@DenneyDara

over 1 year ago

One of the biggest mistakes I see creative strategists make? Assuming that long-running competitor ads are actually working. That assumption is getting even riskier in 2025. Let me explain 👇

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Who to follow

Jessie Zhang

@jessiezhang485

content producer, who has a passion for digital storytelling. I believe humanity exists in business and art.

MarketCrest Agency Tweets

@themarketcrest

We're an international award-winning law firm growth agency. Website, SEO, Social, Podcasts, Video, Email, Advertising, and all things Google!

celenevillon retweeted

Alex Cooper

@alexgoughcooper

over 1 year ago

If you want to improve the quality of your ad prompts, add this line: "Your script/headline/suggestions must be relevant to someone who does not know or care about the brand." It increases the quality of output significantly. Giving examples of good and bad outputs (and the reasons why) also helps in my experience

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Cody Plofker

@codyplof

almost 2 years ago

Just started working with a new ad design agency I'm really liking. They work with us and AG1. They're affordable, quick, and a pleasure to work with. DM me if you want an intro. No payment, I just like shouting out good people. Will put a few examples below

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