The client is a Vast combination of unique factors that have made them what they are.
Knowing yourself is the launch pad that must be secure before you can ever create a brand to orbit above your pitch.
https://t.co/zwRqfd0zrz
#brand#digitalworld#marketing
12 decisions in 7 seconds… made into an acrostic FAT CAT (for easy memorization)
1&2) Friends or foe
3&4) Approach or avoid
5&6) Trustworthy or dishonest
7&8) Confident or weak
9&10) Able or Inept
11&12) Trending or repulsive
https://t.co/3Dalt1yjjh
#brand#digitalworld
You know that pain-in-the-ass client?
OK, that may sound a little harsh, but even when the client is dead wrong in the middle of an argument – they’re still arguing that they are right…because they believe they are.
https://t.co/gQ6plGAC0V
#brand#digitalworld#marketing
The headline, “Confirmed: Walmart buys https://t.co/ImqRWh5s1w for $3B in cash to fight Amazon” on Tech Crunch this morning should strengthen the resolve and sharpen the focus for every growing tech company.
https://t.co/BwZHUwCIrv
#brand#digitalworld#marketing
We’re going to take a look at a Google Penguin update that is supposed to happen in “weeks”. Very exciting for those of us who actually do SEO correctly (and don’t try and cheat Google). Very EXCITING!
https://t.co/4MgjPIeKMy
#brand#digitalworld#humanmarketing#marketing
The digital age has not yet reached an equilibrium in which local and online businesses play nicely. Many online stores function more like a pick pocket than fair competition.
https://t.co/I2ZIBtbMo6
#brand#digitalworld#humanmarketing#marketing#sales#smallbusiness
In our world that holds inclusion of everyone as a pseudo-virtue, the impediment to selecting a target client is that designating a specified focus is a deselection of everyone else.
https://t.co/rLonpIibfG
#brand#digitalworld#humanmarketing#marketing#sales#smallbusiness