César Rodríguez

Helping leaders innovate by combining design + tech to create impactful digital products • Ideas on innovation, design, and creativity at

[César Rodríguez @cesarrgv]

Antipatterns I've seen in product teams running on the wrong incentives:

1. Engineers focused on delivery speed, not value
2. Product managers tracking success by feature count
3. Designers rewarded for aesthetics over functionality

Good goals don't compensate for bad incentive

[César Rodríguez @cesarrgv]

How I built my AI Chief of Staff https://t.co/FR8hz9ykzp

[César Rodríguez @cesarrgv]

Your product needs to evolve using real patterns of how customers use the product, not just the team's assumptions.

Build better feedback loops, not longer feature lists.

[César Rodríguez @cesarrgv]

Traditional products measure TASK completion.

The new wave of AI-enabled products should measure if users are meeting their GOALS.

Is the shift between experiences led by commands (old) vs. intent (new).

[César Rodríguez @cesarrgv]

@Eric_Neuman That's a good point. Yet, in most cases what I've seen is that that overhead is just about context information sharing, which is what AI can facilitate across the team.

[César Rodríguez @cesarrgv]

Most PMs are delegating the wrong half to AI.

Give it the coordination overhead: status updates, handoff summaries, alignment pings.

Keep the judgment calls: what to build, what to cut, what the customer actually needs.

Delegate the overhead. Keep the judgment.

[César Rodríguez @cesarrgv]

Your team needs a product context strategy.

When everyone shares the same context things move faster. Context removes unnecessary layers.

Shared context over hierarchy.

#ProductStrategy #Context

[César Rodríguez @cesarrgv]

We built +60 years of software on predictability. AI products bring a new paradigm: asking user to trust a system that they can't fully predict.

That's a completely different design problem to solve.

[César Rodríguez @cesarrgv]

About good writing https://t.co/GyIzilpqNo

[César Rodríguez @cesarrgv]

Simple vs. Simplistic https://t.co/N6ttRURBBi

[César Rodríguez @cesarrgv]

[Weekly Retro] Plant wisely https://t.co/XoVpSZXfrO

[César Rodríguez @cesarrgv]

Cost to implement https://t.co/1mpSng95xT

[César Rodríguez @cesarrgv]

Trust triangle https://t.co/vH86Xinqf6

[César Rodríguez @cesarrgv]

[Weekly Retro] Remove friction https://t.co/wlUGloMaQo

[César Rodríguez @cesarrgv]

Our humanity https://t.co/lqxNXKvYC9

[César Rodríguez @cesarrgv]

The right prototype https://t.co/D8K5amWinB

[César Rodríguez @cesarrgv]

A single experience https://t.co/4PTLYlgegL

[César Rodríguez @cesarrgv]

Simpler solutions https://t.co/u7GbJrOJdF

[César Rodríguez @cesarrgv]

Learning to read https://t.co/Q48W68Oqqe

[César Rodríguez @cesarrgv]

[Weekly Retro] The new competitive advantage https://t.co/vYDDk3ok8N