Marco Van Basten in 2016: “These are stupid choices; they are stupid boys who should have had a little patience... How can you be stupid enough to opt for Morocco when you are eligible for the Dutch team?”
10 years on and I think we know who the stupid one was.
Seven companies that have pulled back on AI recently:
@Uber → burned its entire 2026 AI coding budget in four months
@Microsoft → canceled most of its internal Claude Code licenses when the token bill blew up
@github → moving Copilot off flat-rate to per-token billing
@cursor_ai → scrapped its "unlimited" plan after usage bills spiked
@Klarna → rehiring humans after its AI support quality dropped
@CommonwealthBank → rehired 45 staff, called the AI cuts an "error"
@duolingo → pulled AI back out of employee performance reviews
Every one launched chasing the same thing: PRODUCTIVITY. But productivity is subjective and hard to pin down, so companies measured what was easy to see instead. USAGE.
Microsoft, Meta and Shopify started scoring people on AI use in reviews. Amazon ran an internal token leaderboard. Nvidia's CEO said he'd be "deeply alarmed" if a $500k engineer wasn't burning $250k in tokens a year.
So people gamed it, running AI on everything to pump their numbers. Tokenmaxxing.
Except usage was never output. Jellyfish data has the cost per merged pull request rising from $0.28 with light AI use to $89.32 with heavy use. More tokens, not more shipped. Just a bigger bill.
And the bill was the one number that always came in clean. On time, to the cent, every month.
That's the streetlight effect. We count what's lit and treat it as the thing we actually care about.
But people don't keep spending $2,000 a month on something that isn't working. The value was real. It just doesn't land where the cost does. You feel it while you're using the tool. The bill lands on the company's books. So the company makes the call.
C'est eux qui decide ! Aujourd'hui Dalot doit prendre rouge..ils decident de pas le donner. Le 3ème but de MU n'est pas HJ..ils decident de ne pas le donner. La FA et la PGMOL decide du scénario des match pour controler le produit.
J'ai absolument aucun doute là dessus..
Lorsqu’on décide de venir jouer pour SON PAYS en Afrique, c’est comme ça qu’on fait !
Le mec est à United, mais ne prend pas de haut ses coéquipiers. Charbonne, se multiplie pour être dans toutes les zones du terrain. Vient aider le latéral à la 76e. Coupe les lignes de passes en taclant ! Il salit le short, et est le premier à encourager ses coéquipiers à tout instant.
MBEUMO MERCI POUR TA CAN TONTON 🤝🥵
𝗡𝗢𝗨𝗦 𝗩𝗢𝗨𝗦 𝗢𝗙𝗙𝗥𝗢𝗡𝗦 𝗗𝗘𝗨𝗫 𝗕𝗜𝗟𝗟𝗘𝗧𝗦 𝗣𝗢𝗨𝗥 𝗟𝗘 𝗠𝗔𝗧𝗖𝗛 𝗠𝗔𝗥𝗢𝗖 – 𝗧𝗔𝗡𝗭𝗔𝗡𝗜𝗘 ! 🇲🇦🎁
Gagnez deux places pour le match Maroc – Tanzanie en huitièmes de finale de la CAN 2025.
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