Building a niche pro tip:
At the conference, camp out in the back of any finance/accounting sessions. Make a note of the questions and who is asking them. Hunt them down after the session and personally address their question. They will be very appreciative.
GM,
Building a niche pro tip:
Once you've selected a niche, commit to a conference. Either regional or national.
It will be the coolest experience you've had in a long time.
Just book it.
Section 179, are you out of ya mind!
Was my slogan for the 2008 tax season. I retired that one when I realized the local Ford dealership had ripped it off.
How many [industry] customers do you serve?
Generalist: my partners work with a “couple”
Expert: 86 and counting. Best part is we review our customers 2x per year to carefully offload PITA accounts.
Happy to refer the next outgoing class.
Customer profile
Generalist: every customer is most important, unruly behavior
Expert: Have a question, let’s connect you with one of our experts or customers who have seen this before.
Really want to ID a niche and not sure how? Speak to the youngest person at your firm. See if they are interested in taking this on as a side project.
Have them DM me, I’ll get them on the right path.
Generalist firms live near rock bottom
- unruly customers
- billable hour
- incredible turnover due to chaos
- chamber “ding a lings”
There is a way out. It called becoming a niche business.