Callum Willcox

Partnerships @ McLaren Electric Racing ⚡️

[Callum Willcox @cgwillcox]

The UX Designer Paradox. #UX #uxdesign #customerexperience #customerjourney #designthinking #design #growthhacking #agile #entrepreneur

[Team Bahrain Victorious @BHRVictorious]

🧡 #RideAsOne

[Callum Willcox @cgwillcox]

Formula 1’s social media channels continue to be the fastest growing of all major global sports leagues whilst cumulative TV viewership increased by 9%, rising to 1.9 billion in 2019.
https://t.co/U0RblzRvGt

[Callum Willcox @cgwillcox]

McLaren and Unilever announce a global partnership to solve engineering challenges, enhance digital capabilities and co-create talent development programmes to inspire the next generation. 🤝
https://t.co/wX0kxNXWor

[Callum Willcox @cgwillcox]

A great example of targeted content in collaboration with our partner @CocaColaCo ahead of the US Grand Prix. #DriventoDeliver #FearlesslyForward

[McLaren Mastercard Formula 1 Team @McLarenF1]

Watch what happened when @CarlosSainz55 & @LandoNorris joined forces with @CocaColaCo and Amazon to help deliver some #CokeZeroSugar to the citizens of Austin, Texas. 🇺🇸 📦

View the full video and find out how to get your own signed merch ➡️ https://t.co/fLUlCluooe

[Callum Willcox @cgwillcox]

Just how much potential is there for the real world of Formula 1 and the virtual world of esports to collide?
https://t.co/jjHs7qnBcw

[Callum Willcox @cgwillcox]

🚀 🚀 🚀 https://t.co/64ePmBWcEJ

[McLaren F1 Sim Racing Team @MCLF1SimRacing]

Presenting McLaren Shadow Project, our pioneering #esports competition. The hunt is on: https://t.co/Is0pZ0b1Zh #McLarenShadow

[Callum Willcox @cgwillcox]

Rights holders that can prove their #value using data will take larger shares of the #sponsorship #revenue pie. #data #strategy https://t.co/nJigWxxE1S

[Callum Willcox @cgwillcox]

With the #F1 opener this weekend in Melbourne, it's not just the teams who are ready to impress in 2018. #McLaren #Hilton
https://t.co/fEmlQFg1my

[Callum Willcox @cgwillcox]

🤙🤙🤙 https://t.co/wjAzgnlH0G

[McLaren Mastercard Formula 1 Team @McLarenF1]

Hello, halo. When #F1 inspiration strikes for a great cause. McLaren goes feet first in our flip-flop collaboration with @GandysLondon: https://t.co/dX4uUIlIvp #HaloEdition

[Callum Willcox @cgwillcox]

Manchester City: A tale of love or money? #ManCity #CFG #MoneyTalks https://t.co/N5Lrc9PoR4

[Bux 🏴󠁧󠁢󠁥󠁮󠁧󠁿 @ForTheBux]

A #digital centric approach to developing #brands. Be different, be noticed https://t.co/RltLJ5qQkn #designthinking #engaged #CX #experience

[Callum Willcox @cgwillcox]

#SmallBusiness needs to embrace a culture of #collaboration to help them find ways to #innovate & #scaleup. #startup https://t.co/0UE8Dv57yf

[World Economic Forum @wef]

Trying to motivate millenials? Here's how https://t.co/88tbIqYn5d #leadership

[Callum Willcox @cgwillcox]

The complex #engagementeconomy landscape explained in one chart. #socialmedia #strategy #digitalmarketing #growthhacking #customerexperience

[Callum Willcox @cgwillcox]

A combination of #mental, #business and measurement models allow real #transformation to occur. #growth #strategy https://t.co/YNWSf42ETb

[The Observer Effect @Observe_Effect]

Design Thinking 101:

#digitalmarketing #SMM #growthhacking #SEO #defstar5 #makeyourownlane #branding #uxdesign #innovation #analytics

[Callum Willcox @cgwillcox]

"#AI will be either the best, or the worst thing, ever to happen to humanity - we do not yet know which" - S.Hawking https://t.co/aaYuDCcqFj

[The Observer Effect @Observe_Effect]

9 types of #innovation to drive business growth. #bigdata #disruption #customer #growthhacking #defstar5 #makeyourownlane #business #growth

[Callum Willcox @cgwillcox]

With #UnitedAirlines recent #PR disaster, there are lessons to learn for any #brand on corporate apologies. #CrisisManagement #Communication