chaggi

Product manager in AAA gaming
All opinions are my own and do not represent my employer.

[chaggi @chaggi]

@DrArgyBargy Ok the shoes are dopeeeee

[chaggi @chaggi]

@DrArgyBargy Me too me too!

[chaggi @chaggi]

@LucaNetz @SteveG60117 @Azuki Penguins x Garden grails

[chaggi @chaggi]

@DustinBrowder I was so sad when I heard

[chaggi @chaggi]

@crustowo This is so fucking dope

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@sc2Dark ㅎㅇ!

[chaggi @chaggi]

@ken_landen @Qwik @eurogamer lol it's def armin

[Apex Legends @PlayApex]

Big mechs.
Bigger fights.

Gundam x Apex is coming.

[A-Move Games @amovegames]

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[chaggi @chaggi]

@JohnYangX 👀

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@ppmcghee Just joined the huddle!

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@iamwenmun @pudgypenguins @lobsterkingA COME JOIN US @iamwenmun

[chaggi @chaggi]

NFTs are just more fun with friends 🐧

Joining the Huddle! Who from @pudgypenguins should I follow???

Special thanks to @lobsterkingA for always keeping an eye out for the aesthetic grails

[Lobster King @lobsterkingA]

Crowned 🐧

[chaggi @chaggi]

Here to chime in - I don't actually agree with the current direction (tcg/manga) as a way to scale, but also not my place to interject since I don't have real skin (outside of the NFTs I have)

What @Zagabond is saying is absolutely 10000% spot on. If you cannot focus, you will 100000% fail. And focus / prioritization HAS to be painful because you're saying no to things you LOVE for things that you also LOVE AND believe in the success of.

If prioritization is not painful, you're not doing it right. Best of luck to the team, dope shit always

[Zagabond @Zagabond]

I love the Azuki collector’s profile.

The idea came from visiting an insane Supreme collector who gave me a tour of his office which was entirely dedicated to Supreme shit. I remember thinking... wouldn’t it be dope if brands had a digital profile that showcased everything their collectors owned from the brand?

So we built it for Azuki. And it’s been a hit within web3. The community loved it and it’s influenced many other projects to build similar experiences.

Lately, I’ve seen people asking: why isn’t the collector’s profile a bigger focus? It’s so cool!! People love collecting. Bring NFTs back!!!

Here's my honest answer: it's *because* I love the collector’s profile so much, that it’s not our top priority right now.

???

That probably sounds backwards, so let me explain.

Supreme worked because it was operating in a market with massive scale. Clothing is universal. The audience already existed. The collector behavior emerged on top of something mainstream.

PFP NFTs don’t have that same scale. Don't get me wrong, I absolutely believe that digital collectibles, in many forms, absolutely have a future. But PFPs specifically are still a relatively niche product. If we only build for pfp collectors, Azuki will cap out far below the global IP we have the potential to become.

And I care way too much about Azuki’s long term future to do that.

So yes, I love the collector’s profile. And that’s exactly why we’re not prioritizing it right now. Our focus has to be on building the core IP at a scale that reaches beyond web3. That means putting our resources into the manga and the TCG first, which are products that can grow a real, mainstream fanbase, while still being rooted in the IP that holders own and benefit from through licensing when appropriate.

So what this looks like is that we are building in web3 in a more intentional way than before. We still do Garden Gatherings to give inside looks into the process. We still collaborate with builders when it makes sense, especially around the TCG. We still spotlight artists and creators in the community.

Are we perfect? Definitely not. But I’m proud of the progress we’re making in building something durable and ambitious, while still creating ways for holders to participate along the way.

Once the manga and TCG are through this phase and have a growing fanbase behind them, that’s when it makes sense to revisit things like the collector’s profile.

Focus matters. And this is how we make Azuki last.