Chandal

Content marketing expert, everyday environmentalist, has taught China's central government, former Health Canada biologist, has 3 cats

[Duane Bailey @Duane_BSchool]

48% of consumers won’t even look twice at a business with less than 4-stars.

@sejournal has a guide to Google star ratings and how they work: https://t.co/E2FNhyzpZx by @ChandalN #brand #reputation #trust

[Chandal @ChandalN]

Selfies and solving marketing puzzles at #C3NY 2022 @stephanbajaio gave an amazing tip: stop calling it #SEO data internally and just refer to it as Audience data!

[SearchEngineJournal® @sejournal]

What's unique in content marketing for SaaS? How can you incorporate it into your own strategy? Find out in our latest ebook from @ChandalN. via @mirandalmwrites: https://t.co/t1YLtx6OTk

#marketing #contentmarketing #contentstrategy

[Chandal @ChandalN]

Just ordered my first @PelaCase! Handmade in Canada with a #plantbased biopolymer, saves plastic, and they donate a % to ocean cleanup <3 https://t.co/w9emyg4KH8 #NewPhone

[Chandal @ChandalN]

Working in local SEO? Even #startups and #enterprise companies need a local strategy if they're serving many locations. Check out the most epic guide I've ever seen (or been a part of!) on local #SEO here via @sejournal: https://t.co/F9Qy93izOC

[SearchEngineJournal® @sejournal]

Top Shares: 2nd Place
Chandal Nolasco da Silva (@ChandalN)
"A Guide to Star Ratings on Google and How They Work"
https://t.co/K3h5ITCDyt

[SearchEngineJournal® @sejournal]

Consumers tend to trust and buy from brands that have higher star ratings. Here's what you need to know for organic and local search. via @ChandalN: https://t.co/4CZf78CP7J

#Google #HeyGoogle @Google #SEO

[SearchEngineJournal® @sejournal]

Do you own all available Google Search real estate for branded searches? If not, read on to learn to optimize for branded organic search. via @ChandalN: https://t.co/CKTpJ4H3z4

#SEO

[Chandal @ChandalN]

All your Google Core Web Vital questions answered in this podcast featuring Martin Splitt @g33konaut, Google’s Developer Advocate, and @lorenbaker https://t.co/ixoFXOpieB

[Chandal @ChandalN]

@TheMarketingAnu @sejournal No thank you for the public shaming and cyberbullying from here to my LinkedIn account. I'm all for helpful discussion and correcting errors in any type of content, but it's all about context. Apology appreciated. When we lift each other up, we all rise.

[Chandal @ChandalN]

@TheMarketingAnu @sejournal When I wrote this in 2017 it was a well-researched piece of content like I always intend to create for SEJ's readers. But the times change! Thanks for pointing out areas where this post could be updated.

[SearchEngineJournal® @sejournal]

What are the pros and cons of dynamic GIF content? Are GIFs good or bad for SEO? Here's everything you need to know. via @ChandalN: https://t.co/ItUoyVWZ14

#contentmarketing #contentstrategy #SEO #SearchEngineOptimization #DigitalMarketing

[Chandal @ChandalN]

@forrreeeal @ricasoli99 @sejournal NICE! Love that feedback, and so happy it's been useful for you

[SearchEngineJournal® @sejournal]

What drives CTA clicks? Is it the color of the button or the language used? Undoubtedly, unusual CTAs have a way of converting. via @ChandalN: https://t.co/teHFlQ2nJ8

#DigitalMarketing

[Chandal @ChandalN]

@lisarocksSEM @sejournal So glad you like it Lisa! It's true - wacky works in the world of CTAs!

[SearchEngineJournal® @sejournal]

It has always been pretty straightforward to filter spam referral traffic. However, the plot thickened in October 2020 when Google launched Google Analytics 4. via @ChandalN: https://t.co/LjcPGzAwMA

#Google #HeyGoogle @Google #GoogleAnalytics @GoogleAnalytics @Google

[SearchEngineJournal® @sejournal]

Depending on your scenario and when implemented right, keeping your ecommerce on your root domain makes the most sense. But there are a few exceptions. via @ChandalN: https://t.co/6Gx4ggaaRy

[Aleyda Solis 🕊️ @aleyda]

Are you doing Speed & Core Web Vitals analysis? To prioritize actions w/ clients I've found useful to do competitive speed & CWV analysis to show its importance and impact vs. other player for meaningful queries!

Here's a thread about how to do it w/ free tools ⚡️🛠

...

[Chandal @ChandalN]

WHOA! Salesforce buys Slack in a $27.7B megadeal https://t.co/ZeSSPsPLVR via @techcrunch

[Chandal @ChandalN]

Here we go again! Google confirms a core algorithm update, the December 2020 Core Update, is rolling out today. https://t.co/ODOfZGFj1y via @MattGSouthern, @sejournal