Vinit Chandran

[Jeetiñ @jeetink]

Beautiful video 💜⚡✨🙌
"जहाँ गणेश जी का नाम है,
वहाँ हर काम आसान है।"

"वक्रतुण्ड महाकाय सूर्यकोटि समप्रभ।
निर्विघ्नं कुरु मे देव सर्वकार्येषु सर्वदा॥"

🌼🌼🌼🌼🌼🌼🌼🌼🌼🌼
🌼🌼गणपति बप्पा मोरया!🌼🌼
🌼❤️ मंगलमूर्ति मोरया!🙏❤️🌼
🌼🌼🌼🌼🌼🌼🌼🌼🌼🌼

[Karthik 🇮🇳 @beastoftraal]

An incredibly sweet Raksha Bandhan ad from Dabur Real (conceived in-house)! But, like the one I wrote about earlier this week, the brand connect is near zero and is even forced at times (when the juice is shown as part of a juice drinking session, or used as a gift), but the writing gets two things really, really well.

The first is the very fact that an ad actually shows a differently abled child. And the writing placed this girl in the most normal way without drawing attention to her the way Titan did a few months ago (see: https://t.co/HAeDgdrVHK). She is just herself and everyone in the family just accept her the way she is, the way it should be. I could just imagine a similar child identifying herself/himself when they see this ad and feel totally 'seen' and included in the mainstream. That's beautiful.

The second is the fact that despite the ad being largely predictable (I could guess what the little boy was up to, but that's also perhaps a factor of me seeing way too many ads day after day - your mileage may vary), the way he explains why he was doing what he was doing (secretively) is absolutely wonderful. The choice of his reasons is so well written and thought out.

Like that other ad (from earlier this week: https://t.co/xhlIYo7hXo), the brand connect is very weak. You could replace that brand with a tablet/iPad brand or seller/retailer... or a brand that offers internet connectivity (Airtel, Jio, ACT, etc.) and the same narrative would fit in perfectly. Ideally, I'd have loved to see the product being the enabler of the sentiment/emotion depicted in the narrative, but such writing requires a lot more thought from the ground up. And for topical (days) narratives, such expectations seem too much these days.

But what Real does within that limitation is lovely, as in they chose to tell a really heartfelt story in context of Raksha Bandhan.

#advertising #marketing #rakshabandhan

[Vinit Chandran @chandran82]

@Eromina_Mutairu 1

[Vinit Chandran @chandran82]

Heartbreak at Lord's. 💔🇮🇳 @ImRo45's majestic 138 and @imVkohli's gritty 74 deserved a fairytale finish. They kept India's dream of chasing 388 alive until the very end. We fell short by a mere 27 runs, but won millions of hearts. Take a bow, champions! 👏🔥 #INDvsENG #ROKO

[Vinit Chandran @chandran82]

Heartbreak at Lord's. 💔🇮🇳 @ImRo45's magnificent 138 and @imVkohli's classy 74 deserved to finish the job. Two incredible knocks that gave India every chance in a mammoth chase. They fought till the very end. Take a bow, champions! 👏🔥 #INDvsENG #ROKO #Lords #TeamIndia

[Vinit Chandran @chandran82]

#INDVSENG What an innings from @ImRo45! 💙👏 A brilliant 138 at the iconic Lord's, full of class, composure and fearless stroke play. He fell short of a deserved 150, but gave India the perfect platform in a massive chase. Take a bow, Hitman! 👑🇮🇳 #INDvsENG #ROKO #Lords

[Vinit Chandran @chandran82]

#INDVSENG What a statement from @ImRo45 💯 A magnificent, century @ the iconic Lord's, silencing all the critics. Now it's #ROKO time as @ImRo45 & @imVkohli look set to lead India in a record chase of 388. Chase Master alongside the Hitman—bring it on! 🇮🇳🔥 #INDvsENG #ROKO #400

[Vinit Chandran @chandran82]

#INDvsIRE What an amazing performance by @cricketireland! 🇮🇪🏏 A stunning 2-0 WHITEWASH over @BCCI when everyone expected it to be a cakewalk. Ireland completely outclassed the defending T20 World Champions. Was it overconfidence, complacency, or just exceptional cricket? 👏🔥

[Vinit Chandran @chandran82]

@cricketaakash @davidwarner31

[Vinit Chandran @chandran82]

#MIvsDC Just the start for our @mipaltan by rocking @DelhiCapitals early at 7 for 2 in the very first 2 overs of the chase. Brilliant bowling by @deepak_chahar9 and @Jaspritbumrah93
#TATAIPL2026 #PlayLikeMumbai #MumbaiIndians @ESPNcricinfo

[Vinit Chandran @chandran82]

#MIvsDC A Captains Knock tonight by @surya_14kumar with a well made 50 and well supported by @namandhir05 and @MitchelSantner to ensure a great total of 162 for our @mipaltan at the end of the innings. #TATAIPL2026 #PlayLikeMumbai #MumbaiIndians @ESPNcricinfo

[Vinit Chandran @chandran82]

#MIvsDC @DelhiCapitals have sent back @SRutherford50_ to the hut. @surya_14kumar will ensure that SUN will rise again and ensure a great total for our @mipaltan at the end of the innings along with @namandhir05 #SKY #TATAIPL2026 #PlayLikeMumbai #MumbaiIndians @ESPNcricinfo

[Vinit Chandran @chandran82]

#MIvsDC The Tomeout workes wonderfully well for @DelhiCapitals as they managed to send back @ImRo45 to the hut,as he was looking great and was looking for a big score tonight. It is upto @SRutherford50_ and @surya_14kumar #TATAIPL2026 #PlayLikeMumbai #MumbaiIndians @ESPNcricinfo

[Vinit Chandran @chandran82]

#MIvsDC Great consolidation done by @ImRo45 and @surya_14kumar and under the circumstances a quick fire 50 run partnership at the end of the 1st Timeout #HITMAN AND #SURYADADA #TATAIPL2026 #PlayLikeMumbai #MumbaiIndians @ESPNcricinfo

[Vinit Chandran @chandran82]

#MIvsDC What a great start for @DelhiCapitals have got our @mipaltan on the back foot early but as @ImRo45 and @surya_14kumar need to take control of the situation and get back to a strong position #TATAIPL2026 #PlayLikeMumbai #MumbaiIndians @ESPNcricinfo

[Vinit Chandran @chandran82]

#MIvsKKR What a great start to the #TATAIPL2026 and for @mipaltan the JINX is finally broken by winning the opening game after 14 long years this is just what the doctor ordered for @mipaltan #PlayLikeMumbai #MumbaiIndians #TATAIPL2026 @ESPNcricinfo

[Vinit Chandran @chandran82]

#MIvsKKR What a great start to the #TATAIPL2026 and for @mipaltan campaign with an awesome century opening partnership between @ImRo45 and @RickeltonR44 that too in the opening game. Could this just be the start for @mipaltan #PlayLikeMumbai #MumbaiIndians @ESPNcricinfo

[Vinit Chandran @chandran82]

#MIvsKKR What a start to the #TATAIPL2026 an awesome Weekend first start with @imVkohli 50 and end it with @ImRo45 50 @mipaltan enroute to start their 2026 campaign with a win and chasing for that Title #06 #PlayLikeMumbai #MumbaiIndians #TATAIPL2026 #ROKO #HITMAN #KingKohli

[Vinit Chandran @chandran82]

@rushiii_12 Mine - 889

[Vinit Chandran @chandran82]

@mariajan786 21