Change in Content

A B2B publication on women, work, and power in India

Stories, insights, & voices for real change in how we discuss women.

#Women #Work #Power #ChangeInContent

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The real question is:
When women move into self-employment, do they gain income, control and recognition?

Or does invisible labour simply get a new label?

We explored this on Change in Content.

Read: https://t.co/PU1NwnsqTI

#Womenatwork #SelfEmployment

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For years, many women were described as “helping” in family work.

Helping in the shop.
Helping on the farm.
Helping with orders.
Helping with accounts.

But much of that “help” was labour.

#UnpaidLabour #Women

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The warning: self-employment can still be fragile.

Low margins.
No childcare.
No social security.
Irregular orders.

A second shift of unpaid work at home.

A title does not guarantee control.

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Over 32 crore Jan-Dhan accounts in India belong to women.

That's a financial-inclusion milestone. But the next question matters:

Are women actively using these accounts, controlling withdrawals and making money decisions?

Read: https://t.co/3KjqjFmQMp

#JanDhan #India #Women

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India reaffirmed its women-led development push at the SCO Women’s Forum 2026 in Bishkek.

Union Minister @Annapurna4BJP highlighted nearly 100 million women in 9 million+ SHGs, with 30 million+ Lakhpati Didis.

Read: https://t.co/22wsxhpXAZ

#SCO #Women #India

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We unpacked what Bubble Wrapping at work means and why it may be doing more harm than good to women.

Read on Change in Content: https://t.co/Gk5ljxcKMa

#BubbleWrapping

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Ever been “protected” from a tough project, difficult client or high-pressure role at work?

That may not be support. It may be Bubble Wrapping.

And for women, it can quietly slow growth.

#Womenatwork

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Women-centric #schemes in #India span many ministries.

Safety
Maternity
Girl-child savings
Housing
LPG
Loans
Rural livelihoods
Childcare
Work harassment complaints

We created a simple guide on the schemes, their benefits, & how to apply. Read: https://t.co/jrffqmn5gq

#Women

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The #SupremeCourt has said that women advocates need conditions to enable them work effectively, safely, & on equal terms.

The case concerns inadequate ladies’ Bar rooms & essential facilities in courts, tribunals & commissions across India.

Read here: https://t.co/M9ox7hfSA1

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Women leaders in 2026 are changing leadership through:

Visibility
AI fluency
Trust-building
Sponsorship
Culture data
Inclusive management
Sustainable ambition
Sharper collaboration

The old leadership template is being tested.

Read: https://t.co/MeMovHBLly

#Leadership

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More women are entering India’s workforce. But an EAC-PM working paper finds that women are still 4.8 % points more likely than men to be in informal employment.

It also shows that education is the strongest shield. Read: https://t.co/92nKFsSSqK

#WomenWork #InformalEmployment

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Only 6.7% of 3,222 blue-chip companies studied in CWDI’s 2026 report had women CEOs.

But women-led companies had:
- 38.3% women on boards
- 36.8% women executive officers

When women become CEOs, the leadership pipeline changes.

Read: https://t.co/6O8Kcb9vpI

#WomenCEOs #Work

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What could Mandatory PoSH Audits mean for employers and women employees?

We decoded the latest NCW advisory on Change in Content.

Read here: https://t.co/78MKRBcOzh

#PoSHAudits #Corporates #NCW #WomenSafety #India

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@NCWIndia has called for mandatory annual #PoSH audits for workplaces with 10+ employees.

The advisory also pushes PoSH monitoring cells, digital compliance dashboards, trained committees and protection from retaliation.

PoSH compliance may now need proof, not paperwork.

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Women who transitioned into AI-enabled careers saw a 145% average salary jump, says @scaler_official's India AI Workforce Report.

Women QA engineers saw the sharpest gains: 574%.

AI careers are moving beyond coding.

Details here: https://t.co/VHieeEfrEw

#AI #AIJobs #Women

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Women-to-women #bullying at work remains underdiscussed, especially in India.

It can look like exclusion, gatekeeping, gossip, hostile feedback, credit theft or the slow shrinking confidence.

We wrote about why it happens & what workplaces can do.

Read: https://t.co/4vERPAqqQU

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SHe-Box 2.0 gives women in India a digital route to file and track workplace sexual harassment complaints.

The upgrade improves complaint routing, IC/LC monitoring, multilingual access and accountability.

What changed, & how can women use it:
https://t.co/uulJpZIjcf

#SHeBox

[Change in Content @changeincontent]

A father who cooks.
A father who cleans.
A father who plans care with his wife.
A father who teaches his son to get his own glass of water.

@UN_Women's #FatherhoodProgramme story is a gentle reminder: #GenderNorms can change at home first.

Read: https://t.co/M1ECNW5m0V

#Care

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9 in 10 women councillors surveyed in #Scotland reported sexism, misogyny or gender-based #violence at work. 50% became less vocal.

That's how abuse changes institutions: fewer voices, less women staying visible & recommending leadership.

Read: https://t.co/8BFB4GRGGh

#Abuse