Ratatouille shipped on 13 platforms in 2007, sold nearly 4 million copies in 9 months, and 5 years later its publisher was bankrupt.
HD broke the math on the entire genre.
In the PS2 era, THQ could ship a Pixar tie-in for under $10M, sell 4M units at $40 retail, and book real profit. The Incredibles, Cars, and Rise of the Underminer moved 25M units combined. THQ pulled $1B in revenue and $68M in profit on exactly this model in fiscal 2007.
Then the Xbox 360 and PS3 arrived. HD asset budgets for characters, environments, and animation multiplied fast. A tie-in that used to cost $5-10M now ran into the tens of millions. Review scores stopped forgiving "fine for kids." And the deadline didn't move. Movies ship when movies ship.
Warner Bros saw this first. Their in-development The Dark Knight tie-in got killed in 2008. The team pivoted to a Batman game with no movie release date attached. That became Arkham Asylum. Rocksteady built a four-game franchise off that one decision.
Every other publisher ran the same math. THQ exited licensed kids games in January 2012 and filed Chapter 11 eleven months later. Disney Interactive closed in 2016. Pixar's last narrative tie-in was Brave in 2012. The last major-studio same-year movie tie-in was Space Jam 2 in 2021, Game Pass only.
A 4-million-unit movie tie-in is now a $100M+ investment on a release window you can't slip. Nobody runs that trade.
The research behind this is wild. If you played Pokémon as a kid, you have a tiny region in your brain that exists only because of Pokémon. Not a metaphor. Stanford put people in brain scanners and found it.
The study was published in Nature Human Behavior in 2019. They scanned 11 adults who grew up glued to their Game Boys and 11 who never played. When they showed both groups images of the original 151, the players' brains lit up in one specific spot every time. Same spot across all 11 people. The non-players showed zero response.
That spot is a little fold in the back of your brain that normally processes things like animal shapes and cartoon faces. In the Pokémon players, a chunk of it had been permanently reassigned. Their brains carved out a Pokémon department sometime around age 6 or 7 and just never took it down.
And the reason it ended up in the same place in everyone's brain comes down to the Game Boy itself. The screen was 2.6 inches. Every kid held it at roughly the same distance. So those 151 characters hit the exact same patch of each kid's retina, thousands of times, during the years when the brain is still soft enough to reorganize itself. Where an image hits your retina in childhood is what tells your brain where to build the wiring.
Reading works the same way. Humans invented writing about 5,000 years ago. There's zero evolutionary reason for a brain region dedicated to recognizing words. But every person who learns to read grows one, roughly the size of a dime, in the same part of the brain.
Brain-imaging research from 2018 actually watched it appear in children's heads as they learned their letters. It grew by quietly taking over nearby tissue that wasn't doing much yet. Stanford published a follow-up this year showing this region is way smaller or missing entirely in kids with dyslexia, and that 8 weeks of intense reading practice physically grew it back.
London taxi drivers show the same thing in a completely different part of the brain. Brain scans from a 2000 study found the region that stores mental maps had physically expanded, and the longer they'd been driving, the bigger it got. These drivers spend 3 to 4 years memorizing 25,000 streets before they get licensed. About half wash out.
The common thread is childhood. Harvard researchers trained young monkeys to recognize new shapes and they developed brand-new brain regions in predictable locations. Adult monkeys trained on the same shapes never got those structural changes. The young brain wires itself in a way the adult brain cannot replicate.
If you're wondering whether a Pokémon patch in your brain means you lost something else, no. The region sits alongside your normal visual processing areas, not on top of them. Your brain has hundreds of millions of neurons in that zone alone. The lead author noted that every participant in the study had gone on to earn a PhD.
Date cancelled. I asked her to pay for my haircut and outfit, and to send a ride to my place to take me to the location, but she declined. Biggest red flag I have ever seen. I dodged a bullet. 🚩
🚨 Simulation Theory: The Double Slit Experiment proves particles act like waves until observed then they snap into particles.
What if our reality only "renders" when we're looking, just like a video game optimizing resources?
Check out this episode from The Why Files breaking it down, tying it to Simulation Theory. Are we in a sim?
This could be the key to unlocking the true nature of existence!
The Why Files video did a great job on explaining the Double Slit Experiment & Simulation Theory
What do YOU think—real or rendered? Drop your thoughts below!
@IterIntellectus Hi mate, there are a few people here claiming this is fake news. Rose and I were on Aussie national television this morning:
https://t.co/2ruE3LR4Wx
this is actually insane
> be tech guy in australia
> adopt cancer riddled rescue dog, months to live
> not_going_to_give_you_up.mp4
> pay $3,000 to sequence her tumor DNA
> feed it to ChatGPT and AlphaFold
> zero background in biology
> identify mutated proteins, match them to drug targets
> design a custom mRNA cancer vaccine from scratch
> genomics professor is “gobsmacked” that some puppy lover did this on his own
> need ethics approval to administer it
> red tape takes longer than designing the vaccine
> 3 months, finally approved
> drive 10 hours to get rosie her first injection
> tumor halves
> coat gets glossy again
> dog is alive and happy
> professor: “if we can do this for a dog, why aren’t we rolling this out to humans?”
one man with a chatbot, and $3,000 just outperformed the entire pharmaceutical discovery pipeline.
we are going to cure so many diseases.
I dont think people realize how good things are going to get