Chaotic Good

Fandoms & Franchises.

[Chaotic Good @chaoticgood]

We are thrilled to be working with the incredible @JLArmentrout and @acofell to bring this amazing world to life for all the present (and future) fans of #FromBloodandAsh! 🗡👑🖤

[The Hollywood Reporter @THR]

‘From Blood and Ash’ Fantasy Drama in the Works at Amazon (Exclusive) https://t.co/O5E8sBEWJx

[Chaotic Good @chaoticgood]

Rest in power Jon, you will be sorely missed by all who knew you. Thank you for everything. Our thoughts are with your family, the Lightstorm team and of course the larger #AvatarFamily

[Avatar @officialavatar]

“The Avatar family grieves the loss of our friend and leader, Jon Landau. His zany humor, personal magnetism, great generosity of spirit and fierce will have held the center of our Avatar universe for almost two decades. His legacy is not just the films he produced, but the personal example he set — indomitable, caring, inclusive, tireless, insightful and utterly unique.

He produced great films, not by wielding power but by spreading warmth and the joy of making cinema. He inspired us all to be and to bring our best, every day.
I have lost a dear friend, and my closest collaborator of 31 years. A part of myself has been torn away.”

— Jim Cameron

[Chaotic Good @chaoticgood]

Well our weekend plans are sorted. Can't wait to explore #LEGOFortnite. Congrats to @LEGOFortnite and @EpicGames, it looks amazing! 👏

[LEGO Fortnite @LEGOFortnite]

How many bricks do you need to build an adventure? All of them.

[Chaotic Good @chaoticgood]

Which books do you think really deserve a film or TV adaptation?

[Chaotic Good @chaoticgood]

To meme or not to meme? Ask yourself the following questions to decide if a trend or meme is a good fit for your franchise.
Is it timely?
Does it fit the franchise voice?
Is it relevant to the franchise?
Is it actually funny?
Does legal approve?

What else would you consider?

[Chaotic Good @chaoticgood]

Here's what we've been watching this summer!
(Aside from Barbie and Oppenheimer, of course)
What have been some of your favorite films and shows of the summer?

[Chaotic Good @chaoticgood]

What We're Playing! Give us your some of your favorites...

[Chaotic Good @chaoticgood]

What We're Consuming: The Non-Fiction Edition

[Chaotic Good @chaoticgood]

"All we have to decide is what to do with the time that is given to us ... "
And what better place to be on a Friday than in Rivendell. #LEGOlovers

[Chaotic Good @chaoticgood]

What makes up a healthy fandom?

[Chaotic Good @chaoticgood]

What We're Watching (International Edition)

[Chaotic Good @chaoticgood]

@SkipRichards Good question! It's tough to say as there's a lot of factors that go into choosing one and it varies based your needs/budget. But no matter what you pick, it's important to have SOMETHING in place or outsource it to someone who can do it for you!

[Chaotic Good @chaoticgood]

Social Monitoring VS Social Listening

Social Monitoring is keeping an eye on your mentions, replies, and direct messages.

Social Listening is going further and taking a deep dive into ALL publicly available social media content for conversations about your brand or franchise.

[Chaotic Good @chaoticgood]

Fans matter!
By demonstrating their ongoing passion, fans play a vital role in sustaining global conversation, ensuring continued relevance and therefore adding to the lifetime value of a franchise.

[Chaotic Good @chaoticgood]

Here's what we're watching...the animation edition. Give us your recommendations!

[Chaotic Good @chaoticgood]

A healthy franchise needs ALL of these elements to thrive.

[Chaotic Good @chaoticgood]

At the core of Chaotic Good franchise strategy, where fandom is key, the trust triangle is vital – Logic, Empathy, Authenticity.

Check out Francis Frei’s Ted Talk here for more info: https://t.co/AsdM4hGSmz

[Chaotic Good @chaoticgood]

We couldn't have said it better ourselves.

[Chaotic Good @chaoticgood]

Reward fans to fuel the virtuous cycle of contribution

[Chaotic Good @chaoticgood]

@acofell @JLArmentrout @AmazonStudios From @TheRippedBodice to the Red Pearl!
We hope your sister has a happy birthday!

[Chaotic Good @chaoticgood]

Participation in online communities follows the 90/9/1 rule:
1% of people are active creators. 

9% percent are occasional contributors and 90% percent are consumers of content, never contributing to the conversation.
It's the 90% that are the all important broad audience.