Charlotte McLeod

Passionate about the power of communications to enable. Love working with interesting people doing incredible things! CEO, practitioner, trainer.

[Allegory @AllegoryComms]

The #CostOfLivingCrisis is shown from a different perspective here using data going back to the 1950s. Customer loyalty, retail behaviour, interest rates and socio-economics are woven in.

Thank you @FT for a great article. #allegory

https://t.co/WoLVoyvMwO

[PRCA @PRCA_HQ]

💻🔍Panel discussion: Adopting AI within PR Practice

“I cannot think of any PR practice that cannot be impacted by AI.” - @andismit, Director at @escherman.

#PRCAUKConf

[Charlotte McLeod @char_mcleod]

Listening to Paul Spiers on the importance of curiousity and how to build a culture of it. It’s a conscious personal commitment to move from waiting to respond to wanting to listen. #PRCAUKConf @PRCA_HQ

[Charlotte McLeod @char_mcleod]

@PRCA_HQ @BlindDad_Uk Brilliant session, really inspiring and informative!

[Allegory @AllegoryComms]

There was even a visit from the Finnish Prime Minister @MarinSanna who spoke to @Marthalanefox about how women can be treated on-line.

Technology, Data & AI are on the global stage thanks to events like this. You can see the speeches from each day here: https://t.co/zKAJj1Tljx

[Allegory @AllegoryComms]

AI writing - it’s fast becoming mainstream. There are some great points in this @Gizmodo article on AI generated news articles from a former Google safety lead.

Our favourite in this Q&A is when AI writes opinion or analysis - whose opinion is it?! https://t.co/l19qI39gL1

[Charlotte McLeod @char_mcleod]

@AllegoryComms Can't say I'm a fan! But then, controversially, I've never liked Coronation Chicken either... 👎

[Charlotte McLeod @char_mcleod]

@AllegoryComms Definitely more questions than answers right now

[Allegory @AllegoryComms]

It came out of nowhere... the #emergencyalerttest. Everyone was suddenly talking about it: how to disable the annoying siren on mobiles, what the significance of the 23/4 test date was🤔 Is this a case of inadequate communications causing people to panic? https://t.co/aDNb33hZVG

[Allegory @AllegoryComms]

The PR disaster between the BBC & #GaryLineker reached a crescendo over the weekend. #crisismanagement is often overlooked until an issue needs to be faced. PR & marketing are the 1st line of defence so be ready to put out the flames with a crisis management plan!
#allegory

[Charlotte McLeod @char_mcleod]

At Allegory, we know that evaluation is one of the most important components of a PR campaign.

In this piece, @richardbagnall delves into how #data and #PR can come together through #evaluation to provide meaningful #value to their clients.

[Allegory @AllegoryComms]

We’ve published Chapter 6 of our “Why Data Drives Reputation'' campaign. @richardbagnall, Co-managing Partner at CARMA and former AMEC Chairman, shares his thoughts on how evaluating #PR impact can demonstrate value.
Click here to read Richard’s chapter 👉https://t.co/hlmhtmOIvO

[Charlotte McLeod @char_mcleod]

How can businesses achieve genuine #thoughtleadership amid the constant hum of social media and a burgeoning news agenda? I share my thoughts in the latest chapter of @AllegoryComms' 'Why Data Drives #Reputation' series. Would love to know what you think!

https://t.co/6TgNT13u6P

[UKAuthority @UKAuthority]

ODI launches fuel poverty risk index https://t.co/hZJ1CDsISM @ODIHQ

[Charlotte McLeod @char_mcleod]

#Storytelling with data is one of the greatest opportunities companies have right now, but there can be pitfalls. Get some practical advice from Allegory’s Director of Client Services @sianfw as part of Allegory’s ‘Why Data Drives Reputation’ campaign.
#Data #PR

[Allegory @AllegoryComms]

We published Chapter 4 of our “Why Data Drives Reputation'' campaign. @sianfw, our Director of Client Services, shares her thoughts on the importance of #data in creating compelling content for #storytelling.

Click here to read Sian’s chapter 👉https://t.co/oqbDtP4ods

[Allegory @AllegoryComms]

We published Chapter 4 of our “Why Data Drives Reputation'' campaign. @sianfw, our Director of Client Services, shares her thoughts on the importance of #data in creating compelling content for #storytelling.

Click here to read Sian’s chapter 👉https://t.co/oqbDtP4ods

[Open Data Institute @ODIHQ]

Amanda Naylor of @manchesteryz revealing some of the stories that lie behind our latest #ODIAnalyses - report on data infrastructure in #foodinsecurity https://t.co/a9LH49I7iL, where we're calling for a national standard measure for #foodpoverty.

[Charlotte McLeod @char_mcleod]

Excited to share Chapter 3 of our 10th anniversary “Why #Data Drives Reputation” campaign! Thanks to @SanaABeg, Director of Comms @MSF_Ind, for authoring a great article. To read it and join our webinar discussion with her next week, click https://t.co/k1Q3BCYkQm #misinformation

[Charlotte McLeod @char_mcleod]

Excited to share Chapter 2 of our 10th anniversary “Why Data Drives Reputation” campaign! Thank you to @Markcsyndicate, Head of Corp Comms for @educationgovuk, for authoring this brilliant piece on why #comms businesses must use #data to inform #behaviourchange.

[Allegory @AllegoryComms]

Chapter 2 of our “Why Data Drives Reputation” campaign is now live! @Markcsyndicate of @educationgovuk analyses why it’s so important for comms businesses to take note of behaviour change #data.

Click here to read Mark’s chapter 👉https://t.co/p6QLmARJCT

[Allegory @AllegoryComms]

Thanks to @Westofcenter @LondonPR @CIPR_Global @DarrylSparey for a fantastic night of quizzing (and winning!)
We'll be back to defend our title next year💪 🎉

[Open Data Institute @ODIHQ]

A great article authored by @BurkeMlouise, @ODIHQ Managing Director, in celebration of @AllegoryComms 10th anniversary campaign. Louise explores why understanding the value in data is important for all businesses