Marketing News Tonight

with Charles Head

[Theo Docherty @TheoDocherty]

@MyTrip @AirMalta please refund my money, I cancelled my flight becuse my Mum died and it has been over 6 months waiting for my money. This is disgraceful treatment from both of your companies, I have emailed and called multiple times, why are you dragging this out?? #disgraceful

[Marketing News Tonight @CharlesDHead]

Yesterday the MNT team took part in the City Race. The 10th year in a row that Theo has run, and the 5th year for myself and Caroline.
I could not be more proud of our wonderful team. We always have a great time together whether at IBM, MNT or out running!
#marketingnewstonight

[Marketing News Tonight @CharlesDHead]

About 60-80% of online shopping carts are abandoned before the customer buys a product. The question is why?
🎦 Watch on the whole episode on the MNT youtube channel: https://t.co/6JoWaj9HlW
#marketingnewstonight #mnt #marketing

[Marketing News Tonight @CharlesDHead]

10 years ago today Apple released the iPhone 3GS: the first iPhone with video. What better occasion to examine video marketing!
🎦 Watch on the whole episode on the MNT youtube channel: https://t.co/iUZTfV48DN
#marketingnewstonight #mnt #marketing

[Marketing News Tonight @CharlesDHead]

MNT is now an official content partner of the School of Marketing.
🎦 Watch on the whole episode on the MNT youtube channel: https://t.co/7WkM284GYU
#marketingnewstonight #mnt #marketing

[Marketing News Tonight @CharlesDHead]

It's been one year since the GDPR!...
🎦 Watch on the whole episode on the MNT youtube channel: https://t.co/1CCep2U9iX
#marketingnewstonight #mnt #marketing

[Marketing News Tonight @CharlesDHead]

On the subject of mobile retail this week let's join Senior Reporter Theo Docherty as he tells us about the importance of smartphones in fashion retail...
🎦 Watch on the whole episode on the MNT youtube channel: https://t.co/NgL3HiDOfk
#marketingnewstonight #mnt #marketing

[Marketing News Tonight @CharlesDHead]

70% of us would rather reach for our smartphones than the assistance of a shop floor member of staff.
🎦 Watch on the whole episode on the MNT youtube channel: https://t.co/lthyHnZsGK
#marketingnewstonight #mnt #marketing

[Marketing News Tonight @CharlesDHead]

How can you make the most of your marketing meetings? Let's join MNT Senior Reporter Caroline Henno to find out.
🎦 Watch on the whole episode on the MNT youtube channel: https://t.co/3tmTh03YQ3
#marketingnewstonight #mnt #marketing

[Marketing News Tonight @CharlesDHead]

Sometimes your martech stack might not be the Rolls Royce engine of efficiency you think it is. So how do you identify an overbuilt martech stack?
🎦 Watch on the whole episode on the MNT youtube channel: https://t.co/sK50WDjDlF
#marketingnewstonight #mnt #marketing

[Marketing News Tonight @CharlesDHead]

Did you know 'connected' cars are forecast to almost double in number by 2024! How can marketers take advantage of this?
🎦 Watch on the whole episode on the MNT youtube channel here: https://t.co/MoJU4anSWR
#marketingnewstonight #mnt #marketing

[Marketing News Tonight @CharlesDHead]

I don’t usually review TV adverts on MNT. But this one caught my eye. It is a creative marketing lesson in the human feeling of 'anticipation'...
🎦 Watch on the MNT youtube channel: https://t.co/phXBOtJiMj
#marketingnewstonight #mnt #marketing

[Marketing News Tonight @CharlesDHead]

Did you know that you can subscribe to MNT on Youtube? We hit 500 subscribers just this week!
🎦 Subscribe to the MNT youtube channel: https://t.co/H8TxRRnhjd
#marketingnewstonight #mnt #marketing

[Marketing News Tonight @CharlesDHead]

Amazons Virtual Fitting Room will create a 'digital you' allowing customers to try on outfits with a ‘virtual mannequin’! Join Senior Reporter Caroline Henno to find out more!
📺 Watch: https://t.co/WOLyY3LASw
#marketingnewstonight #mnt #marketing #amazon
@caroline_henno

[Marketing News Tonight @CharlesDHead]

According to the latest CMO Survey optimism among marketers is at a 7 year low. Back in 2018 only 10% of us were in the 'less optimistic' category, that has risen to almost 60% today.
📺 Watch: https://t.co/8bAyflSbju
#marketingnewstonight #mnt #marketing #CMO #Survey

[Marketing News Tonight @CharlesDHead]

Over the weekend we had one of our massive filming days with Senior Reporters... Caroline Henno and Theo Docherty.
📺 Subscribe to the MNT youtube channel: https://t.co/RGE64yUN8d
#marketingnewstonight #mnt #marketing

[Marketing News Tonight @CharlesDHead]

79% of retail executives believe AI and VR will drive up sales. However only 14% of customers agree. How do we manage our customers martech technology adoption?
📺 Subscribe to the MNT youtube channel: https://t.co/tybQD3n77E
#marketingnewstonight #mnt #marketing #ai #vr

[Marketing News Tonight @CharlesDHead]

The Captain Marvel promo uses nostalgia in a unique way: a 1990s themed microsite promoting the film! Check it out below!
ℹ️ https://t.co/VQlW2YNv9w
There was an MNT episode on this topic a fortnight ago!
📺 https://t.co/9HYErVoyxF
#marketingnewstonight #mnt #nostalgia

[Marketing News Tonight @CharlesDHead]

Senior Reporter Caroline Henno & I graduated from the IBM Ambassador Program last week.
Caroline is in San Francisco at the IBM Think event where she is giving 2 presentations. Why not go and say bonjour to IBM's newest Ambassador!
#marketingnewstonight #Think2019
@caroline_henno

[Marketing News Tonight @CharlesDHead]

You have probably heard of the Fyre Festival documentary on Netflix. But have you seen the LEAKED Fyre Festival pitch deck? Let's look at them in more detail...
📺 Watch on the MNT youtube channel: https://t.co/PsO5OPLCpL
#marketingnewstonight #mnt #marketing #fyre #fyrefestival