Chuck Lapointe

Co-Founder & CEO, Narcity Media

[Chuck Lapointe @charleslapointe]

Now that's a channel worth investing in.

[Chuck Lapointe @charleslapointe]

Most influencer campaigns in Canada are measuring the wrong things on purpose.

And it's burning down the whole ecosystem.

You often pay for follower counts, not actual delivery.

You're buying reach numbers that have no context about who actually saw it.

[Chuck Lapointe @charleslapointe]

You're renting a moment of attention from someone else's audience instead of building a trusted path to your own.

But what if those creators were activating peer networks — real people sharing content to their actual friends — instead of performing for an algorithm?

[Chuck Lapointe @charleslapointe]

You're optimizing for impressions when your audience is optimizing for trust.

The problem isn't the creators.

Creators are actually the most undervalued distribution layer in marketing.

The problem is the model.

[Chuck Lapointe @charleslapointe]

I am so bullish on this.

We're already seeing some early Creators making 15-20$ per share.

Multiply that by 1-3 shares per day, every day for a week, that's up to $420 a week.

This can help pay rent for some people.

https://t.co/HotdcKS5F3

[Alison Millington @AL_osaurus]

(1) THREAD: @narcitymedia is officially launching Opinions, Essays & Reviews in an effort to bring more smart, diverse, and compelling Gen Z and Millennial voices to our sites 👇🏻

[Chuck Lapointe @charleslapointe]

@dmolsen You're not the only one.
@googleanalytics what's the ETA on a fix?

[Narcity Canada @NarcityCanada]

This voting system is perfect for millennials!
https://t.co/oWbnHkRIc7

[Chuck Lapointe @charleslapointe]

@BuySellAds I sent a message for Enterprise service a few days ago.
Can someone please get back to me?

[MTL Blog @mtlblog]

Update on the flood survivors of Ile Bizard and the surrounding area of Montreal

[Chuck Lapointe @charleslapointe]

You feed off of optimizing Google search rankings and User Experience?
We're looking for you 🤝 

#googlesearch https://t.co/PyK4qcTIwJ

[Chuck Lapointe @charleslapointe]

Jean-Francois and his gang doing some great work for us. https://t.co/vaVD7mCbO0

[Chuck Lapointe @charleslapointe]

#WhenIWas15 I launched my first "successful" website and it was a patchwork of Drupal and vBulletin plugins.

At 15, I knew the web would be my life mission. How much I learned in 15 years is incredible. 

Treat every day as a day you can learn something…https://t.co/1Jyqc3t9c4

[Chuck Lapointe @charleslapointe]

Anyone know some up-and-coming Shopify / eCommerce entrepreneurs in Toronto or Montreal that are making a difference?
Please tag them here 🙏🏻 https://t.co/IRjBqfvs9i

[Chuck Lapointe @charleslapointe]

We're hiring! https://t.co/VnnoHlj4HN

[Chuck Lapointe @charleslapointe]

We're hiring in the US!

Any awesome local news writers in these cities (New York, Indianapolis, Boston, Seattle) looking for a great opportunity? 👩🏻‍💻

https://t.co/tUkzjqYpiD https://t.co/eKY0Ikgz71

[Chuck Lapointe @charleslapointe]

On Saturday, I hosted a workshop in Ottawa for students looking to further their knowledge of the business world and sharpen their skills before entering the workforce.

I thought I'd share with you some parts of it for those interested! ✌️ https://t.co/RQLgZO6VwZ

[Chuck Lapointe @charleslapointe]

Yesterday marked the 3 year anniversary of @narcitymedia!
It's CRAZY how far we've come in the last 3 years... 😏 💪
https://t.co/4AdCgXDOco

[Chuck Lapointe @charleslapointe]

@AndresRestrepo @catlefebvre @Twitter @NarcityCanada True!!!

[Narcity Québec @NarcityQuebec]

On a exploré une des plus belles terrasses de Montréal !!! 😍
La vidéo complète👇
https://t.co/O6NgJsO1tn