Charles McFarland

Certified StoryBrand Marketing Guide : Business Solutions - Engagement, Leadership, Sales Barrier Breakthrough - by Crafting Compelling Stories🙌

[Charles McFarland @charlesmcf]

@AWeissmann_ The lady and the tramp

[CALL TO ACTIVISM @CalltoActivism]

A British writer penned the best description of Donald Trump I’ve ever read:

“Why do some British people not like Donald Trump?”

A few things spring to mind. Trump lacks certain qualities which the British traditionally esteem. For instance, he has no class, no charm, no coolness, no credibility, no compassion, no wit, no warmth, no wisdom, no subtlety, no sensitivity, no self-awareness, no humility, no honour and no grace – all qualities, funnily enough, with which his predecessor Mr. Obama was generously blessed. So for us, the stark contrast does rather throw Trump’s limitations into embarrassingly sharp relief.

Plus, we like a laugh. And while Trump may be laughable, he has never once said anything wry, witty or even faintly amusing – not once, ever. I don’t say that rhetorically, I mean it quite literally: not once, not ever. And that fact is particularly disturbing to the British sensibility – for us, to lack humour is almost inhuman. But with Trump, it’s a fact. He doesn’t even seem to understand what a joke is – his idea of a joke is a crass comment, an illiterate insult, a casual act of cruelty.

Trump is a troll. And like all trolls, he is never funny and he never laughs; he only crows or jeers. And scarily, he doesn’t just talk in crude, witless insults – he actually thinks in them. His mind is a simple bot-like algorithm of petty prejudices and knee-jerk nastiness.

There is never any under-layer of irony, complexity, nuance or depth. It’s all surface. Some Americans might see this as refreshingly upfront. Well, we don’t. We see it as having no inner world, no soul. And in Britain we traditionally side with David, not Goliath. All our heroes are plucky underdogs: Robin Hood, Dick Whittington, Oliver Twist. Trump is neither plucky, nor an underdog. He is the exact opposite of that. He’s not even a spoiled rich-boy, or a greedy fat-cat. He’s more a fat white slug. A Jabba the Hutt of privilege.

And worse, he is that most unforgivable of all things to the British: a bully. That is, except when he is among bullies; then he suddenly transforms into a snivelling sidekick instead. There are unspoken rules to this stuff – the Queensberry rules of basic decency – and he breaks them all. He punches downwards – which a gentleman should, would, could never do – and every blow he aims is below the belt. He particularly likes to kick the vulnerable or voiceless – and he kicks them when they are down.

So the fact that a significant minority – perhaps a third – of Americans look at what he does, listen to what he says, and then think ‘Yeah, he seems like my kind of guy’ is a matter of some confusion and no little distress to British people, given that:

• Americans are supposed to be nicer than us, and mostly are.

• You don’t need a particularly keen eye for detail to spot a few flaws in the man.

This last point is what especially confuses and dismays British people, and many other people too; his faults seem pretty bloody hard to miss. After all, it’s impossible to read a single tweet, or hear him speak a sentence or two, without staring deep into the abyss. He turns being artless into an art form; he is a Picasso of pettiness; a Shakespeare of shit. His faults are fractal: even his flaws have flaws, and so on ad infinitum.

God knows there have always been stupid people in the world, and plenty of nasty people too. But rarely has stupidity been so nasty, or nastiness so stupid. He makes Nixon look trustworthy and George W look smart. In fact, if Frankenstein decided to make a monster assembled entirely from human flaws – he would make a Trump.

And a remorseful Doctor Frankenstein would clutch out big clumpfuls of hair and scream in anguish: ‘My God… what… have… I… created?' If being a twat was a TV show, Trump would be the boxed set.”

-Nate White

[Charles McFarland @charlesmcf]

@NicolleDWallace Yes you do. Hands down the best cable news opinion show. Is it because you’re all GOP refugees?

[Charles McFarland @charlesmcf]

@gtconway3d she's so clueless she doesn't realize "Esq" refers to a knight - i.e. medieval male....

[Laurence Tribe 🇺🇦 ⚖️ @tribelaw]

Worth watching this Buttigieg response to a typical DeSantis distraction ⬇️👍🏽

[Charles McFarland @charlesmcf]

How to engage amidst all the marketing noise? Have the customer see themselves as the hero - and pass the caveman test. StoryBranded sites do this 10x better. https://t.co/fdt7IYV5Wp

[Charles McFarland @charlesmcf]

Yep! https://t.co/hl8ANZ1a2U

[Charles McFarland @charlesmcf]

Don’t start your marketing “in the middle”! The time you spend on research and strategy will save you thousands overall #theatreofcommerce #storybrand #marketingmadesimplw https://t.co/RqlCp7tUj8

[Charles McFarland @charlesmcf]

Love this https://t.co/fI2ofMVFfY

[Charles McFarland @charlesmcf]

@Jim_Jordan You are simply put, slime

[Charles McFarland @charlesmcf]

.... and a process, to get the Customer as Hero across the bridge from problem to solution, with you as the Guide #storybrand #sales https://t.co/Q8B7cpKJl5

[Charles McFarland @charlesmcf]

clear and simple - customers buy improvement: that means, they not so much "get" as "transform". #storybrand #marketingmadesimple https://t.co/M3nfQwPTCQ

[Charles McFarland @charlesmcf]

Super exciting platform coming down the pike - the master of clarifying the message has applied his talents to the six components of professionalizing any small business. No more confusion on the road-map to maximizing your business' potential from someo…https://t.co/HIJVlwg3wF

[Charles McFarland @charlesmcf]

Be the Guide! And don't be the Hero of your own sales story ... Heroes are weaker than Guides, because they need them (you) to get them where they want to go. #storybrand
#customeristhehero https://t.co/6dASl7bW9i

[Charles McFarland @charlesmcf]

Putting my hand up … #storybrand #clarifyyourmessage https://t.co/e1pycoBebb

[Charles McFarland @charlesmcf]

“If you confuse you lise” - one of the hardest lessons in #marketing and #sales . They don’t need to know everything you know land - most important of all - they are looking for outcomes not the means to an end. https://t.co/A0h6TnBuAN

[Elie Mystal @ElieNYC]

To recap this week's news: Donald Trump and Clarence Thomas were both accused of public corruption but it's okay because neither of them used a bullhorn so Tennessee expelled two black guys who want to stop the NRA from murdering children Texas forces people to give birth to.

[Charles McFarland @charlesmcf]

Toronto entrepreneurs - come along to the National Club this Wednesday for our BNI Business Leaders breakfast meeting, I'll be featuring the StoryBrand "Customer Is The Hero" sales process! #business #leaders #sales #entrepreneurs https://t.co/Q10xWwa6TV

[Charles McFarland @charlesmcf]

Matthew Harris #Kudos Is there anything you can't do?! #MakingAnImpact https://t.co/4x5ZTAkYLj

[Suzanne Hatton @SuzanneHatton4]

@gtconway3d