Mary Charkina

18 | growth marketing notes + gym discipline | part of @relate_studio

[Mary Charkina @charmyjou]

Seeing everything from the inside changed how I look at (simple) results. Most people have no idea how many layers of work sit behind what looks effortless

Shoutout to the whole @relate_studio - every single department that makes it happen

[Mary Charkina @charmyjou]

@hug0_plat Is that your birthday?

[Mary Charkina @charmyjou]

The most accurate statement I’ve heard recently. Alex is right as always

[Alex Hormozi @AlexHormozi]

No one is doing as well as you think they are.

But you’re not doing as well as they think you are.

So, you’re doing better than you think but worse than they think.

[Mary Charkina @charmyjou]

@thedesignely Fuck this is art

[Mary Charkina @charmyjou]

@relate_studio is meowing design industry 🐈

[Relate Studio @relate_studio]

Promo Videos for @JupiterExchange

[Mary Charkina @charmyjou]

@shirshakchavan calling it X feels like name of the porn website

[Mary Charkina @charmyjou]

@telegram imagine this in Russia. just imagine

[Mary Charkina @charmyjou]

I think 3% feels way too high...

Even if the concert would be highly profitable right now, I don’t see Russia taking the reputational hit. A Ye + Nazi controversy would directly undermine the image they’re trying to project and clash hard with the "traditional values" they’re pushing today

I just don’t see them taking that risk. And now Gazprom Arena says there’s no contract anyway

NO feels obvious

[d1namit @0xd1namit]

New polymarket: Kanye West arrested in Russia by October 31?

Many people already know that he will (most likely) perform a concert in Russia

But this market is about something completely different. Ye is well known for promoting nazi and in Russia this can get you arrested for up to 15 days

Anyway personally I see this as a No bond. He already visited Russia in 2024 and everything was fine. Nothing has changed since then, and there’s even a chance he won’t come at all because of issues with the organizers

There's a 3% chance on Ye being arrested

[Mary Charkina @charmyjou]

@hug0_plat uni in one week

[Mary Charkina @charmyjou]

@hyperstrike @SuperteamNL @CryoPalmar @Wigby @superteam Love the mindset

[Mary Charkina @charmyjou]

Have literally no idea how to make this happen

[Alex @semochkin_alex]

@relate_studio I challenge @defyneric to hit 20k followers by the end of this year, and I challenge @charmyjou to hit 1.5k followers by 15th of October

[Mary Charkina @charmyjou]

@Jeremybtc tell us

[Mary Charkina @charmyjou]

my fav type of content on X is seeing how people succeed after taking risk

[Siya @siyabuilt]

When I dropped out of school, my parents were terrified I had made myself unemployable.

Today, the CEO of Whop publicly called me one of the best builders on the internet.

That means more to me than he probably realizes.

I first met Steven in San Francisco a year ago after he DMed me asking to co-work.

Less than 48 hours later, he gave me access to Whop’s repo with one instruction:

“Build things you think would be cool.”

The first thing I shipped was the Quick Action button. Some of the OGs will remember it. It let you create products, coupons and checkout links without jumping through the entire dashboard.

Since then, millions of people have used things I’ve built, and my code has processed millions of dollars through Whop.

Steven trusted a random dropout he met on the internet with something he had spent years building.

That trust completely changed the direction of my life.

I don’t really know what else to say besides thank you. I’ll never forget it.

[Mary Charkina @charmyjou]

I’ve been addicted to nasal drops for years, 2 years ago I quit because realized they were making my life dependent on them

Now whenever I get sick or have allergies, it starts again: my nose gets blocked, I use the drops, I can breathe, and suddenly the addiction is back

The funny thing is I already know exactly how to stop it. I just have to tolerate about two days of a completely blocked nose and let my body reset. But every time, I have to make the same decision: do I want temporary relief now, or do I want my freedom back?

And I think that’s how addiction works

You’re choosing between discomfort now and consequences later and your brain will always have a very convincing reason to choose the relief

That’s why breaking an addiction is about being willing to feel uncomfortable long enough to become free again

[Mary Charkina @charmyjou]

@Ugbuericsam YES

[Mary Charkina @charmyjou]

@semochkin_alex Go sleep. Wake up and get shit done again

[Mary Charkina @charmyjou]

Things I’m NOT doing anymore:

- Comparing my progress to people who want a completely different life
- Explaining my ambitions to people who don’t share them
- Letting someone else’s mindset make me question what I want
- Taking things personally when the entire conflict exists in my head
- Letting one bad experience slow down the rest of my life
- Saying “maybe” when I already know it’s a no
- Selling something I know won’t genuinely benefit the client
- Taking clients just because they’re willing to pay
- Waiting until I feel ready to act on something I want
- Feeling guilty for wanting more
- Refusing to spend money on a problem that money can solve

Apparently I’m okay with that

[Mary Charkina @charmyjou]

the gym might genuinely be one of the best networking environments FR. Imagine you’re surrounded by people who voluntarily show up to do something difficult for themselves

that mindset alone makes for a pretty interesting room =)

[Erin Meryl McGurk @erinmerylstudy]

networking gym session >>> networking brunch

[Mary Charkina @charmyjou]

Two things i took from this call that i genuinely want to remember:

1. Everything is manageable (literally everything)

Your relationship, your career, your body, your circumstances - whatever feels impossible right now is still something you can work through

You can always find the strength to do something if you want it badly enough. There are no "i have to give up" excuses. most of the time, that’s just an illusion you create for yourself because facing the change is harder

2. Never look down

Just because you’re doing better than someone else doesn’t mean you’re doing well enough for yourself. Don’t stop because you’re ahead of the peers around you and don’t use people below you as proof that you’re progressing

look up

There will always be people 10x smarter, richer, more disciplined, more ambitious than you and you should be grateful for that.

Because the moment you surround yourself with people who make you think you're already doing good enough is the moment you stop growing. Always look for people who make you want to become better, not people who make you feel better about staying the same

[Mary Charkina @charmyjou]

Just had my weekly 2hr business dev session with @semochkin_alex.
Somehow, we ended up talking about personal growth

I’ve been feeling like I have too much on my plate lately, so I wanted perspective from someone who’s already dealt with 10x the workload, pressure and responsibility I’m dealing with now

Bringing up examples like Greg Lav and Andrew Tate for people who managed to keep moving while carrying even more made me realize that the weight of a task is often determined by the mind carrying it. What feels impossible at one level becomes completely manageable at another.

Exactly what I needed to hear.

We’re so back. Time to lock in.

[Mary Charkina @charmyjou]

Most brands start with a logo, @relate_studio doesn’t

First, we find the brand metaphor → the idea that connects your product, audience, and ambitions. That becomes the foundation for everything that follows (for a good sample go see my tweet about Satoshi case)

Then we build the visual identity: logo, colors, typography, and a distinctive visual language. Alongside it, we also develop key visuals (it can be a mascot, pattern, graphic system, or anything that makes the brand instantly recognizable and scalable across different touchpoints)

The final standard brand identity includes:

→ Brand metaphor
→ Logo
→ Color palette
→ Typography
→ Key visuals
→ 1–3 social media examples

The goal isn’t to make something that simply “looks good.” It’s to build a brand people recognize, remember, and want to engage with

Attaching final branding identity for @SubQueryNetwork for reference

[Mary Charkina @charmyjou]

@lynk0x just don't take it personal. not everyone is build to build