Roy Tan

I train marketing and comms teams to use AI without the fear or the hype. Founder, Chazrt AI 🇸🇬. Book a call at or DM me.

[Roy Tan @chazrt]

Coca-Cola made its Christmas ad with AI again. People hated it again.
Prada went the other way and drew theirs by hand. Dior's film has people counting fingers.

[Roy Tan @chazrt]

@MaxHirsch13 @higgsfield just use https://t.co/GJL9MNZUKJ. easier and often cheaper. I made a comparison here

https://t.co/3szhK9qqCV

[Roy Tan @chazrt]

@emollick The bigger story are the small studios that can now make something GTA-sized without the billion

[Roy Tan @chazrt]

@theo The closed labs only keep cutting prices because DeepSeek is still out there giving it away

[Roy Tan @chazrt]

The best AI agent in the world scored 12% on real office work.
In finance and law, under strict grading, every model scored zero.

[Roy Tan @chazrt]

Every viral video can now be remade with AI. This one started as a real trending clip. I just swapped myself in.

#AI #AIvideo #Higgsfield #POV #fancycafe #aitools

[Roy Tan @chazrt]

@BovrilG Ha, and the cloth got cheaper and a lot more people got to wear it.

[Roy Tan @chazrt]

@paraschopra Of all the things to go after, it picked the powerhouse of the cell.

[Roy Tan @chazrt]

@gregisenberg Your product feed being the new SEO means paying to rank in it is next.

[Roy Tan @chazrt]

Same prompt. Same PC. Two @claudeai models.

Opus 5.5: a space battle in Blender in 31 minutes.
Fable 5.2: almost 4 hours.

Neither used an AI video model or stock footage. You can see where the time went.

#ClaudeFable #Blender3D

[Roy Tan @chazrt]

@simonw Works on interns too 😅

[Roy Tan @chazrt]

@ThePrimeagen Wow, once you've had 1k tokens a second there's no going back to waiting

[Roy Tan @chazrt]

@signulll Give it a year and the calibration meeting is two agents arguing over whose summary was better.

[Roy Tan @chazrt]

ChatGPT can make GIFs now.
I turned a normal photo of me into a kopi GIF in about 20 seconds.

[Roy Tan @chazrt]

@alvaro_mrgr I break down the reality of using Higgsfield over here. Definitely recommend you use KIE.

https://t.co/3szhK9qqCV

[Roy Tan @chazrt]

@mattpocockuk Factories need every unit to come out the same, which is the one thing agents still can't promise.

[Roy Tan @chazrt]

An AI humanizer hides the AI. It doesn't make it sound like you.
Build your own skill. Same fix twice? New rule.
Free prompt: https://t.co/s3GzavAcXO

#AIHumanizer #AI

[Roy Tan @chazrt]

@yacineMTB Check back in three weeks when you post the opposite.

[Roy Tan @chazrt]

@kimmonismus Every Max user who's hit the weekly wall by Wednesday just sat up.

[Roy Tan @chazrt]

@addyosmani Most of us were never trained to manage people either, so this should go great.