Che Public Relations

📰 Clients in Forbes, HuffPost, POPSUGAR, NY Mag
Making PR accessible w/ #ClubChe🪩
💜 Be your own PR pro

[Che Public Relations @cheglobalpr]

5 things to look for when hiring a PR pro for your business:

Understanding of your brand’s origin story

Large network of media contacts

Pitch angle ideas for your brand

Access to a PR contact database like Cision

Client testimonials and/or media coverage examples

[Che Public Relations @cheglobalpr]

#PitchTip

Listen to & take note of all feedback you receive from media when distributing pitch pages & media alerts.

[Che Public Relations @cheglobalpr]

Factors to consider when deciding on your media outreach strategy:

Unexpected events: i.e. Hurricane Katrina

Planned events: i.e. FIFA World Cup

Cultural phenomenons: Patagonia selling to the planet

Media industry changes: layoffs, promotions/movements, outlet closures

[Che Public Relations @cheglobalpr]

Want an easy way to measure the impact of your PR placement?

Provide a unique product/service offer *only* for the listeners, viewers, readers of that media outlet.

Want to chat further? Email [email protected] to set up a complimentary consultation!

[Che Public Relations @cheglobalpr]

Join us & Sitch Agency tomorrow 4/21 for our free 30-min ChatGPT workshop!

Learn when to ChatGPT and when to human in business strategy, brand marketing and public relations!

Registration: https://t.co/KUwkSm6eAu

[Che Public Relations @cheglobalpr]

#CheClient @TheBetaBank was featured in yesterday's @CrainsChicago.

See the full story below!

[Crain's Chicago Business @CrainsChicago]

Chicago has a new Black-owned bank in the works https://t.co/zPaBGe0dDp

[Thomas Kurian @ThomasOrTK]

Alongside @Deloitte, we’re honored to support & further @TheBetaBank's mission to help small business owners thrive with a digitally native bank that’s easy to access & equitable. https://t.co/syWMol52Oz

[BetaBank @TheBetaBank]

Built entirely on @GoogleCloud and with support from @Deloitte and others, BetaBank will help small business owners meet their financial needs more quickly and with fewer hurdles than traditional banks. Read the release here:
https://t.co/zDN3eyn8CS

[Che Public Relations @cheglobalpr]

Congratulations to #CheClient @TheBetaBank on filing applications with the FDIC & IDFPR this morning!

Full story here: https://t.co/HaVc3p6kUy

[BetaBank @TheBetaBank]

We are pleased to announce that we have filed applications with the FDIC and the IDFPR to organize @TheBetaBank, a digitally native Illinois state chartered bank...

[Che Public Relations @cheglobalpr]

When you put your own meaning behind the practice, collecting art doesn't have to be intimidating.

Thank you to @laurafulmine & @soho_home for the inspiration & insights to get started!

Full feature: https://t.co/OgcvnYZXKT

📸: Soho "House Notes

[Che Public Relations @cheglobalpr]

"Pinto flores así no mueren." // "I paint flowers so they will not die." - Frida Kahlo 🌻🌻

📍: Lighthouse Artspace, Los Angeles
📸: @jhlytle

[Che Public Relations @cheglobalpr]

Not sure if your campaign CTAs are doing the job or want help coming up with new ideas?

Reach out via 🔗https://t.co/DM7xwbzfQm to schedule a complimentary strategy session!

[Che Public Relations @cheglobalpr]

Watching Cheer on @netflix & realizing AGAIN how much there is to learn about leadership from @monicaaldama.

She's consistent, objective, empathetic & decisive, all while maintaining compassion for each of her athletes as individuals.

That is HARD to do. 🙌

[Che Public Relations @cheglobalpr]

My mom references the OHIO rule when handling an annoying chore: "Only Handle It Once."

Aka - just get it done & avoid the energy leak that an unfinished task creates.

Has anyone else ever heard of this?

[Kelsey Ogletree @KelseyOgletree]

Most freelance writers and editors I talk to say they prefer short pitches, yet the majority I receive average 400-500 words. It's harder to write short than long, but getting to the point is important. Consider: 100 pitches/day @ this length is 40,000+ words to read 😳

[Che Public Relations @cheglobalpr]

Let’s normalize slow re-entry after the holiday break. Logging on today is enough. Showing up to the office is enough. Sorting through your inbox is enough.

[Che Public Relations @cheglobalpr]

💜💜💜💜💜

[Che Public Relations @cheglobalpr]

😍💜

[Crumbl @crumbl]

@checonsultingco Happy National Chocolate Chip Cookie Day! 🍪🖤

[Che Public Relations @cheglobalpr]

We're celebrating #NationalChocolateChipCookie day by daydreaming (aka drooling) about our visit to @CrumblCookies in Chicago last week!
☀️
Chicago friends, if you haven't checked it out yet, Crumbl is now open on Milwaukee Avenue in Wicker Park!

[Che Public Relations @cheglobalpr]

Did you know that today was #BlackWomensEqualPayDay?
☀️
And did you know that it’s observed in August because on average, it takes black women 1 year & 8 months to earn what white men make in a year?
☀️
Educating ourselves & building awareness is our way of helping to change this