ChengHoiTing

[ChengHoiTing @chenghoiting00]

@andreanclaw @alison_wong720 Price is lower as competition is higher, the competitors can gather intelligence easily through internet

[ChengHoiTing @chenghoiting00]

@andreanclaw @alison_wong720 number of site visitors?

[ChengHoiTing @chenghoiting00]

@WK_Jerry ifc mall??

[ChengHoiTing @chenghoiting00]

@WK_Jerry True! e.g. not useful for logistic company, but still they want to expose more to the social network and increase brand awareness.

[ChengHoiTing @chenghoiting00]

@andreanclaw Thanks! Any other differences? I want to know more:)

[ChengHoiTing @chenghoiting00]

@andreanclaw Brand awareness: people can remember and recognize the brand of that company

[ChengHoiTing @chenghoiting00]

@andreanclaw @WK_Jerry Similar to easyJet, I also tried Ryanair, transavia which are user-friendly. Real time info can be obtained.

[ChengHoiTing @chenghoiting00]

@andreanclaw @WK_Jerry TV push info to the audience, people receive the info. passively

[ChengHoiTing @chenghoiting00]

@WK_Jerry @andreanclaw Thanks! Let me download this app now!

[ChengHoiTing @chenghoiting00]

@WK_Jerry People are still relying on the internet to search for info, so the travel agents better have partnership with these aggregators.

[ChengHoiTing @chenghoiting00]

@andreanclaw Traditional Media: one-way conversation; one-to-many marketing
Social Media: two-way communication; one-on-one markting

[ChengHoiTing @chenghoiting00]

@WK_Jerry @andreanclaw Can you name some apps that people use nowadays to search for the info. about travelling?

[ChengHoiTing @chenghoiting00]

@WK_Jerry Then why it turns to e-tourism nowadays?

[ChengHoiTing @chenghoiting00]

@WK_Jerry Besides, the knowledge customers want to personalized their journal so they will rely on their own to search for relevant info.

[ChengHoiTing @chenghoiting00]

@andreanclaw extra premium services received?

[ChengHoiTing @chenghoiting00]

@WK_Jerry Also, many European and American visitors like to take photos using iPad then immediately upload them in FB.

[ChengHoiTing @chenghoiting00]

@andreanclaw Yes, many of the companies in this industry use different digital channels to promote Hong Kong tourism (e.g. FB, e-PR, eDMs)

[ChengHoiTing @chenghoiting00]

@isterence @andreanclaw @alison_wong720 Terence You are welcome!:)

[ChengHoiTing @chenghoiting00]

@andreanclaw @alison_wong720 they also make use of the primary and secondary source to analyze the future trends and demand of market

[ChengHoiTing @chenghoiting00]

@andreanclaw @alison_wong720 How can the small shops compete with electronic giants? Can you clarify? Thanks!