@i_mika_el yes my niche is very trust oriented
if you aren’t ‘in’ the community, they’re way less likely to buy from you
IRL relationships are key for our client acquisition
Product is no longer the moat.
Distribution is !!
Any feature you ship can be rebuilt in a fortnight now.
Code got cheap, but attention didn't.
so what's actually defensible?
TRUST ~
~~ the kind that exists before you ask for anything. four ways founders earn it:
1. Community, in person. one hallway conversation at an industry event does what fifty cold DMs can't. people buy from people they've stood next to
2. Authority. each the problem publicly, for free. the founder who explains it best is assumed to have the best answer to it
3. The 3:1 ratio. three pieces of genuine value for every one ask. most run it backwards, then wonder why the launch post died
4. Become the recognised face of your niche. I sell trade compliance software ~ about as niche as it gets ~ and even there, deals go to whoever the market already knows
you can't fork a reputation
build the thing, sure. then spend half your week making sure anyone knows you built it.
Had fun presenting at Antler VC!
There’s some sort of melancholic elegance in startup life that I can’t describe
Worlds brightest and bravest giving it their all
Risking it all to pursue something you believe in ~
Beautiful