Chewbyte

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[Chewbyte @chewbyteTV]

@Frederic_Molas En conclusion peut-être les attentes sont tellement hautes que now il faut une oeuvre complète en AAA pour dépasser le seuil potentiel de déception ? Innover sur tous les aspects et pas se contenter d’un seul des axes de développement ?

[Chewbyte @chewbyteTV]

@Frederic_Molas Petit condensé d’observation perso et observation marché ⬇️

[Chewbyte @chewbyteTV]

@Frederic_Molas après y a des contre exemples : BG3 est une masterpiece mais qui a su réunir prise de risque, deep dive dans la narration, musique, gameplay… Idem pour Elden Ring.

[Chewbyte @chewbyteTV]

@Frederic_Molas Early Access is the new V1.0, la préférence de faire jouer à des jeux pas fini pour combler les attentes mentionnées précédemment en conséquence du cycle de dev très long tue à mon sens le perfectionnisme nécessaire pour ce type de jeu.

[Chewbyte @chewbyteTV]

@Frederic_Molas cycles de dev très long qui font monter la pression et les attentes

[Chewbyte @chewbyteTV]

@Frederic_Molas est-ce que les changements qu’on peut observer sur le jeu mobile avec de l’ultra casualisation (voodoo model) montrant des attentes différentes de nouveaux joueurs ?

[Chewbyte @chewbyteTV]

@Frederic_Molas et on va plus facilement faire du gaming butterfly à jouer pendant une période puis passer à autre chose

[Chewbyte @chewbyteTV]

@Frederic_Molas on parle beaucoup de réduction de l’attention span mais j’ai l’impression qu’il y a un autre phénomène dont le nom existe peut être mais m’échappe (le “playtime span?”) : l’impact du modèle de promotion en mode campagne et notamment via twitch rend les jeux plus saisonniers

[Chewbyte @chewbyteTV]

@Frederic_Molas mes dernieres émotions fortes (Hades, Outer Wilds) et claque de gameplay (World of Aria, Tiny Glades…) sont sur les jeux indé. Plus de prise de risque ? Meilleure narration ? Plus de créativité ? Efficience d’une équipe plus petite vs gros studio ?

[Chewbyte @chewbyteTV]

@Frederic_Molas lassitude sur des IP épuisées jusqu’à la moelle (valable pour tous les médias pour le coup) comme exemple évident Star Wars dont j’étais fan que je ne toucherais plus ou AC qui s’est perdu en route

[Chewbyte @chewbyteTV]

Je crois pas que ce soit comparable à l’invisibilité ou à la super vitesse mais je sais pas. Peut être la Justice League Silicon Valley edition pk pas

[Badal Pandey @Badalpandey_]

Scaling Facebook Ads is a superpower.

Not many know how to keep it profitable while scaling.

Here’s how you can efficiently scale your Facebook Ads without burning money:

2/ There are three key ways to scale your Ad-Account:

1. Vertical Scaling
2. Horizontal Scaling
3. Cost Caps

Everyone uses #1 and #2

But the magic lies in the cost caps

Today, I'm gonna show, how to scale your campaigns with cost caps(With Live Case Study)

3/ Most people have tried cost caps, But not a lot of people are able to make it work

It requires a good understanding of how cost cap works, to be able to make it work

So before diving into it, Let’s understand what are the main benefits of it:

4/ Facebook Ads is very volatile

Some days your performance & ROAS are through the roof, & other days it’s rough

So, what if you can spend more on good days & less on bad days

Your overall performance would be great at the end of the month

5/ Let’s understand it with a live example we tested on an Ad-Account a few days ago

So this is for a Jewelry Brand, with an AOV of around $50.

We’re running a cost cap campaign with a $30 bid on it

6/ On 19th Feb the performance of overall account was good so, It spent around $226 with 1.91 ROAS

On the 20th the performance of the overall Account was down, so it just spent $35 with no purchase

Lowest cost campaigns still spend on low performing days & cost cap saves budget.

7/ So, now that we know the major benefits of cost caps,

Let’s try to understand how to use it properly & how to make it work:

8/ You should only utilize cost cap campaigns when your campaign, funnel, offer & creatives are optimized

Once they are bringing in results & you know what’s your Average CPA.

That’s the time to utilize cost cap campaigns

9/ One of the major challenges people face with cost caps is:

If you bid too high then CPA’s of your campaign will be really high

If you bid too low then your campaigns won’t spend enough

Let’s understand how to tackle this so you’re able to spend as well as maintain the ROAS

10/ For this, you need to find a perfect bid for your Ad-Account

A bid on which Facebook is spending

As well as your ROAS is Maintained

Let’s understand how you can do this:

11/ For this particular brand if you’ll see our Average CPA is around $30-$40 for TOF(Cold Audience) & $27 & $31 are the CPA’s across BOF & MOF(Retargeting)

12/ We performed various tests in order to find the perfect bid for this Account:

So we tested $25, $30, as well as $35 bid for the Account

And these are the results after 3 days:

13/ As you can clearly see from the results

$30 cost cap outperformed everyone by a great margin

So now you know $30 cost cap is best performing range for this Account

Where campaign spends as well as the ROAS is maintained.

14/ Now, once you know $30 is a sweet spot, Test it across your other winning Audiences.

Which will allow you to scale the Account While maintaining the ROAS & cutting the costs on bad performing days.

15/ Personal Advice:

We manage around 10 Ad-Accounts, We’re using cost caps in 4 Accounts & it is helping us to scale.

In the rest 6 Accounts, We tried but didn’t worked in terms of spend & ROAS

Make sure, you're testing in your Ad-Accounts & see if it's performing for you or not