Growing ecommerce sales, the rise of retail media networks and the emergence of new media tactics had the greatest impact on #CPGstrategies this year.
Get the insider's perspective on key advertising trends in The CPG and Grocery Digital Advertising Report https://t.co/bVfRbVNUmQ
"Recipes have been a huge strategy for us because they help us target shoppers looking for vegan, keto, paleo or organic inspiration."" β @Kelly Meredith, @Primal Kitchen
Learn how to include recipes in your commerce media strategy: #cpgmarketing https://t.co/Jmao27vJkE
Wondering what the most effective #commercemedia tactics are for #CPG brands? It's the ones that also drive brand equity. Learn more about all things commerce media now: https://t.co/IBVCCBc58A
βWeβre constantly evolving and creating content to stay relevantβ¦.that's why I just love working with the Chicory team. We want to be very relevant with our content and show up in recipes that are trending.β β Kelly Meredith. Grateful for our amazing partners @primalkitchencoπ
#CommerceMedia is a category of digital advertising to drive commerce engagement. Marketers and media owners do so by making all types of media shoppable. π https://t.co/g1PfQ1NQJe
88% plan to cook homemade meals for their respective holiday events. No surprise given the current inflation.
We dug into data from 1,300+ American grocery shoppers to understand the top trends in grocery shopping for this holiday season! https://t.co/ExZv6R22VM
"We're finding ways to deliver engaging, relevant content instead. We do that through #recipe content and influencers.β β Kelly Meredith, @PrimalKitchenCo
Such an amazing conversation with Kelly at @P2PInstitute LIVE last month! #cpg https://t.co/vnmMAPrsKC
How is your #cpgbrand preparing for the death of the cookie? For brands looking to still meet commerce goals while respecting shoppers' privacy concerns, contextual commerce is the best of both worlds.
#contextualcommerce#onlinegrocery#cpgstrategy https://t.co/BIMqPeMixD
What is our Director of Marketing Laura's superpower? "Bringing our team together to accomplish goals, and spreading the word about Chicory, of course!" she says. Learn about Laura in our latest staff spotlight:
#workculture#womeninleadership https://t.co/HjVF6lA5bL
The CPG industry is buzzing about #CommerceMedia. This means that more digital advertising is focusing on commerce-supporting engagement. https://t.co/sthbMfjOhS
Heard the term "commerce media" but aren't sure what it means? You aren't alone, so we created an intro guide to commerce media for CPG brands:
#commercemedia#onlinegrocery#cpgstrategy https://t.co/be6hOeNPi3
Health reasons beat out environmental impact, animal rights issues AND rising meat prices as the top driver of plant-based diets π¨ Get more info in our Plant-Based Category Rundown: https://t.co/RdnpSekl5y
Great conversation yesterday at #P2PILIVE22 with Kelly Meredith of @PrimalKitchenCo! If you missed this session, The Rise of Commerce Media, we'll be sure to share a recap soon.
In our Ultimate CPG Brand Guide to Holiday Grocery Shopping 2022, we explore three of the most important aspects for brands and retailers to know: how consumers will host, plan and shop to end 2022 on a high note. #cpgmarketing#cpgadvertising https://t.co/gbbLEyDo26