ChiefDigitalOfficer

Resources for executives responsible for digital strategy, marketing & transformation. Managed by Tim Bourgeois.

[ChiefDigitalOfficer @ChiefDigOfficer]

How to Drive Digital Innovation Without Wasting Resources

via @HarvardBiz

https://t.co/Wc0b9g4kSA

[ChiefDigitalOfficer @ChiefDigOfficer]

B2B Growth Marketing Strategies & Tactics

Six factors for B2B marketers to consider when developing analytics and reporting strategies.

https://t.co/NuiskpHdur

[ChiefDigitalOfficer @ChiefDigOfficer]

What Is Conquesting?

Conquest advertising captures the attention of many senior executives, both marketing and non-marketing alike.

https://t.co/kq3zzlagP5

[ChiefDigitalOfficer @ChiefDigOfficer]

"Piloting gen AI is easy, but creating value is hard."

via McKinsey

https://t.co/6zK7g15gsd

[ChiefDigitalOfficer @ChiefDigOfficer]

Perplexity’s $34.5 billion gambit for Google’s Chrome could change the AI wars overnight

via Fortune Magazine

https://t.co/MOL1lTMQY6

[ChiefDigitalOfficer @ChiefDigOfficer]

Four Steps to Overcome Digital Talent Shortages

via @BCG

https://t.co/kVs1Ka9BkS

[ChiefDigitalOfficer @ChiefDigOfficer]

Does PPC Work For B2B?

https://t.co/AdLJ3KzqTA

#B2BMarketing

[Inrupt @inrupt]

Tim Berners-Lee is building the web’s ‘third layer.’ Don’t call it Web3

"Instead of your personal data being scattered all over the web, kept by whoever collected it from you, it should all be stored in one place and under your control." @FastCompany

https://t.co/chepDGpp5z

[ChiefDigitalOfficer @ChiefDigOfficer]

It has become obvious to Sir Timothy Berners-Lee, and to pretty much everyone else, that the Web is sick. Can he save it?

https://t.co/X6XPbpSAJs

[ChiefDigitalOfficer @ChiefDigOfficer]

Former Lloyd's chief digital officer moves to Willis Towers Watson

https://t.co/6rkt2obGtY

[ChiefDigitalOfficer @ChiefDigOfficer]

10 Things Will Define the Digital Transformation in 2022

via @pymnts, @karenmpd

https://t.co/fjOyMpeob2

[ChiefDigitalOfficer @ChiefDigOfficer]

The 4 Pillars of Successful Digital Transformations

via @HarvardBiz

https://t.co/SVbEH9ZpBH

[ChiefDigitalOfficer @ChiefDigOfficer]

Cleveland Clinic appoints Rohit Chandra as chief digital officer

https://t.co/Bw5oSgz63q

[ChiefDigitalOfficer @ChiefDigOfficer]

Digital transformation: 3 do's and 2 don'ts.

"The path to successful digital transformation is perilous."

via @JacksonShaw, @4enterprisers

https://t.co/lqBnOZNT4w

[ChiefDigitalOfficer @ChiefDigOfficer]

The digital transformation of agriculture in Indonesia

"The traditional agriculture sector in emerging markets is being transformed by digital technologies and can be viewed from the lean startup lens."

via @BrookingsInst, @leslygoh

https://t.co/20G19gFCQs

[ChiefDigitalOfficer @ChiefDigOfficer]

Top 20 global bank ABN AMRO has appointed Jorissa Neutelings as its new Chief Digital Officer.

via @FXFinanceFeeds, @ABNAMRO, @JorissaNeut

https://t.co/iZnRr73Skf

[ChiefDigitalOfficer @ChiefDigOfficer]

Deactivate your digital-marketing autopilot

via @McKinsey | #digitalmarketingstrategy

"Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for convenience. Companies like KFC are taking a different approach."

https://t.co/QOadOVQyvp

[ChiefDigitalOfficer @ChiefDigOfficer]

J.C. Penney Names Two Retail Veterans to Boost Digital Efforts

via @WSJ

The department-store chain named Sharmeelee Bala as CIO and Katie Mullen as CDO and transformation officer.

https://t.co/9jBi8hozlF

[ChiefDigitalOfficer @ChiefDigOfficer]

How can we ensure a safe and equitable digital transformation?

via @wef

https://t.co/dgUlOJgw6S

[ChiefDigitalOfficer @ChiefDigOfficer]

Last week, Memorial Sloan Kettering Cancer Center announced that Rémy Evard will be its new chief digital officer.

via @HealthITNews, @sloan_kettering

https://t.co/mmF9rtarCH