B2B Growth Marketing Strategies & Tactics
Six factors for B2B marketers to consider when developing analytics and reporting strategies.
https://t.co/NuiskpHdur
What Is Conquesting?
Conquest advertising captures the attention of many senior executives, both marketing and non-marketing alike.
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Tim Berners-Lee is building the web’s ‘third layer.’ Don’t call it Web3
"Instead of your personal data being scattered all over the web, kept by whoever collected it from you, it should all be stored in one place and under your control." @FastCompany
https://t.co/chepDGpp5z
Digital transformation: 3 do's and 2 don'ts.
"The path to successful digital transformation is perilous."
via @JacksonShaw, @4enterprisers
https://t.co/lqBnOZNT4w
The digital transformation of agriculture in Indonesia
"The traditional agriculture sector in emerging markets is being transformed by digital technologies and can be viewed from the lean startup lens."
via @BrookingsInst, @leslygoh
https://t.co/20G19gFCQs
Top 20 global bank ABN AMRO has appointed Jorissa Neutelings as its new Chief Digital Officer.
via @FXFinanceFeeds, @ABNAMRO, @JorissaNeut
https://t.co/iZnRr73Skf
Deactivate your digital-marketing autopilot
via @McKinsey | #digitalmarketingstrategy
"Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for convenience. Companies like KFC are taking a different approach."
https://t.co/QOadOVQyvp
J.C. Penney Names Two Retail Veterans to Boost Digital Efforts
via @WSJ
The department-store chain named Sharmeelee Bala as CIO and Katie Mullen as CDO and transformation officer.
https://t.co/9jBi8hozlF
Last week, Memorial Sloan Kettering Cancer Center announced that Rémy Evard will be its new chief digital officer.
via @HealthITNews, @sloan_kettering
https://t.co/mmF9rtarCH